@dandent
active 2 weeks, 1 day ago-
Dan Dent wrote a new post, Spotlight on Proverb’s Founder and Managing Director, Daren Bascome 1 year, 9 months ago
Q: Tell us about Proverb’s unique approach to brand building?
A: Research and data are central to our process. A brand needs to answer at least three basic questions: How does it benefit its audience, why is it b […]
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Dan Dent wrote a new post, Fast Five with Mike Morrison: A Media Deluge, New Ways of Working, and “Amazing Gestures of Support” 2 years, 11 months ago
Mike Morrison, Director of Media Relations for Massachusetts General Hospital, looks back on 2020 and managing through a pandemic.
When did you know that MGH was facing a public health crisis?
As of late […]
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Dan Dent wrote a new post, Fast Five with Leah Lesser: Driving Public Information, Communicating the Human Experience, and Staying Focused in a Critical Role 2 years, 11 months ago
Leah Lesser, Marketing Communications Manager at Emerson Hospital in Concord, describes the focus of community hospital public relations and communications during COVID-19. “It’s been an intense yea […]
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Dan Dent wrote a new post, Fast Five with Ellen Berlin: Supporting Key Audiences, Staying Focused, and Communicating Beyond Covid-19 2 years, 11 months ago
Ellen Berlin, Director of Media Relations for Dana-Farber Cancer Institute, discussed the challenges of communicating for a specialty hospital during 2020.
How was Dana-Farber impacted by the […]
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Dan Dent wrote a new post, PASSING THE BATON: ANNOUNCING THE 2021 CHAPTER LEADERSHIP NOMINEES 3 years, 1 month ago
PRSA Boston’s 2020 Nominating Committee is pleased to put forth this talented Board of Directors and Leadership Team for the membership’s vote at the Annual Meeting on December 8, 2020:
2021 OFF […]
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Dan Dent wrote a new post, Fast Five: Forbes’ Diversity Leader Decodes Equity vs Equality, Connects Inclusion to Success 3 years, 1 month ago
He simultaneously holds leadership titles at two signature US brands. For Philadelphia native Rashaad Lambert, that is a metaphor of his life’s calling: building bridges and creating connections to open higher d […]
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Rashaad is a change maker and a super nice guy. I greatly enjoyed my time speaking with him and I can see why he is in such demand as a subject expert. He frames uncomfortable topics in relatable ways. Good riddance to “minority.” I never understood that term anyhow, but now I consider myself enlightened as to its underlying detrimental impact. Language matters, as we all know.
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Dan Dent wrote a new post, Fast Five: How DE&I Change Happens with Managed Accountability (and Maybe a Great Mother) 3 years, 1 month ago
For more than 25 years, Ed Patterson has championed socially conscious organizational change as a key communications strategist to agency, global corporate brands and nonprofits. Ultimately or purposefully, he […]
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Thank you Ed and welcome to PRSA Boston by way of Portland! Great to have your perspectives as we consider LGBTQ and racism as communicators, and how to apply our skills to improve organizational culture and appeal. Shout out to the talented PR corps from Hill+Knowlton Strategies!
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Dan Dent wrote a new post, Fast Five: How Retracing Racism at Home Has Become a Blueprint for Organizational Enlightenment 3 years, 2 months ago
Peggy Jablonski, Ed.D.
In 2020, this career university administrator turned consultant embarked on a compelling personal journey of racial awakening – the Cape Cod Camino Way Project – to understand racia […]
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Dan Dent wrote a new post, Fast Five: Communicating in the Era of COVID-19 – Spotlight on Moderna 3 years, 3 months ago
Kate O’Malley, Senior Director of Internal Communications, Moderna, will join our panel when PRSA Boston and Alkermes co-sponsor a webinar on “Communicating in the Era of COVID-19: Spotlight on Greater B […]
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Dan Dent wrote a new post, Fast Five: Communicating in the Era of COVID-19 – Spotlight on Alkermes 3 years, 3 months ago
Eva Stroynowski Otte, Vice President of Public Affairs, Alkermes, will join our panel when PRSA Boston and Alkermes co-sponsor a webinar on “Communicating in the Era of COVID-19: Spotlight on Greater Boston’s Lif […]
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Dan Dent joined the group
6 years, 11 months ago -
Dan Dent wrote a new post, Fast 5: Q&A with TN Communications Group President Tom Nutile 7 years, 2 months ago
One of the most important skills that a PR professional needs to develop is the ability to draft a targeted media pitch that captures the attention of a reporter, producer, blogger, etc. within three seconds. […]
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Dan Dent is attending Charge What You’re Worth. 7 years, 3 months ago
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Dan Dent added the event Charge What You’re Worth 7 years, 3 months ago
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Dan Dent is attending PRSA Wows Worcester. 7 years, 6 months ago
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Dan Dent wrote a new post, Brands That Win Distort Reality 7 years, 7 months ago
By Brendan Reilly, March Communications
We’ve all heard the adage, “Perception is reality.” But have we stopped to think just how important that statement really is? Every brand wants to be The Brand in their s […]
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Dan Dent is attending 3rd Annual St. Patty's Day APR Breakfast with PRSA CEO Joe Truncale of the group
APRs. 7 years, 9 months ago -
Dan Dent will not be attending 3rd Annual St. Patty's Day APR Breakfast with PRSA CEO Joe Truncale of group
APRs anymore. 7 years, 9 months ago - Load More
