When you earn and thereafter add APR or APR + M after your name, it becomes a predictive statement of your professional diligence, skills competence and commitment to upholding superior performance and ethics. It sets you ahead of your peers.
Employers in greater numbers are adding the APR designation to professional development and performance management programs. In addition, PRSA National sees employers incorporating APR into both professional development and performance management programs, in addition it is increasingly included as a preferred requirement for their most exciting, senior-ranked public relations and communications counselor positions.
Achieving your Accreditation is the first chapter of a new career trajectory, as APRs must maintain a manageable level of continuing education and service to their profession that is reported every three years to the UAB, with a modest recertification fee.