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January 20, 2016
FAST 5: Q&A with Metrics ‘Queen’ Katie Delahaye Paine
FAST 5 is PRSA Boston’s ‘on the fly’ Q&A with a trailblazer, influencer or newsmaker.
Meet Katie Delahaye Paine: PR Measurement Guru, Researcher, Author, and Lecturer.
Katie is the speaker in the chair of our January 26th fireside chat program that PRSA Boston is co-hosting with the Publicity Club of NE. The subject: PR measurement, a must-know for any PR practitioner. From KPIs to analytics tools to using metrics to benchmark PR performance, Katie’s been leading the way for going on 30 years. Katie will be interviewed by Christine Perkett (@missusP), known as founder of PerkettPR and now with the added CEO title from SeeDepth, Inc., her fledgling PR measurement analytics firm. We caught up with Katie in between speaking trips at her New Hampshire office and pitchd this busy PRSA Yankee Chapter member our FAST 5:#1 – Do you follow any PR blogs? If so, which ones?
Yes! There are so many out there with great insights, but there are only so many hours in the day available to read them. My favorites include Josh Bernoff’s (@jbernoff) Without Bullshit and past PRSA presenter Christopher Penn’s (@cspenn) Almost Timely. I also like reading Bob Garfield (@Bobosphere) and Shel Israel (@shelisrael).
#2 – What is the most important PR book you own (other than yours)?
Can’t Buy Me Like by Bob Garfield, or more recently Lethal Generosity by Shel Israel.
#3 – Tell us about an important trend that you think will impact the PR world this year.
I think we are going to see a trend of the integration of internal and external communications. If your own people are unable to serve as brand ambassadors, you will have a much more difficult time achieving PR success.
#4 – What are the two or three essential apps or software that any PR person should have?
You really can’t live without Excel (specifically Pivot Tables). Google Analytics is also essential.
#5 – Where is the one place in the world that you absolutely want to visit in your lifetime?
I really want to cruise the Cuban coast. There are some really interesting changes happening in Cuba, and I’m excited about having the chance to be able to see some of that beautiful country.
Katie predicts 2016 will be a tumultuous year of change in how we measure PR. Read more HERE.
About Katie Delahaye Paine
Also known as ‘The Measurement Queen,’ Katie has been a pioneer in the field of measurement for more than two decades. She has founded two measurement companies, KDPaine & Partners Inc. and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter (@kanter), Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award. Follow Katie @queenofmetrics and on Facebook. She invites email: measurementqueen@gmail.com
About FAST 5
This is a new feature of PRSA Boston’s Hot Topics blog page. The expert subject is someone who is clearly in demand, on the go, and nailing them down for a conversation is about as easy as… winning Powerball at $1.5 billion! But we know leaders like to share, so check back for insights, wisdom, author’s books about to hit the stands and other valuable tips. @prsaboston #prsabos
Do YOU have a candidate for a FAST 5 interview? Email: Joshua Milne at josh@joshuamilnepr.com and pitch your subject expert!
Disclaimer: The views and opinions expressed in this article are those of the author or the individual being interviewed and do not necessarily reflect the official policy or position of PRSA Boston, PRSA National, staff or board of directors of either organization.
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January 3, 2016
New Year, Two New Leadership Posts for Our Social Media Chair Joe Klimavich, APR
Joseph J. Klimavich, APR has been recently named as Harrington HealthCare System’s Vice President of Public Relations and Marketing, a newly established position within the organization. Joe, who also leads PRSA Boston’s social media communications, is focusing on expanding the use of native content, research, and online community engagement in his new role. Harrington HealthCare’s President and CEO, Edward H. Moore, has recognized Joe as “a seasoned communication professional with experience in healthcare, development, managed care, banking, education, and independent consulting.” Apart from managing public relations and marketing, Joe will also be responsible for directing the development initiatives of the Harrington HealthCare System. The professionals at MyDoc Walk-In Clinics are thrilled to see experienced and skilled professionals like Joe taking up leadership positions to enhance the healthcare industry.
As you will read, Joe’s credentials are considerable, and he will be a sturdy anchor of PRSA Boston’s robust and growing member community across the MetroWest to Worcester region. In past roles he has elevated the role of social channels within the communication mix of the organization he has represented. Joe has already begun to hear from PRSA members and newcomers who want to contribute their knowledge and ideas in this area for the Chapter’s advantage. The timing of adding Joe’s leadership is excellent as we look to host a regional conference (PRXNE16) next June. You can bet that social media, to include our Chapter Facebook Page and Faculty Forum Group, will be increasingly active.
Joe’s addition to the PRSA Boston team is a prime example of how effective leadership can make all the difference in an organization’s success. By recognizing the importance of social media and empowering his team to utilize it effectively, Joe has already started to generate engagement and interest among PRSA members. His leadership style prioritizes collaboration and inclusivity, which will undoubtedly foster a strong sense of community within the organization. This approach is not only beneficial for member satisfaction but also for the overall success and growth of the organization. With leaders like this, PRSA Boston is poised to continue to thrive and make a positive impact in the industry.
Joe holds a master’s degree in professional communications from Clark University’s College of Continuing and Professional Education (COPACE), where he has also served as an adjunct faculty member. He is accredited (APR) and most recently moved from his post as VP of Communication for Hometown Bank, in Oxford, MA.
Joe is a member of the Worcester State University Alumni Association Advisory Board and its student engagement committee, and a recipient of that organization’s Distinguished Alumni Award for outstanding achievement in the field of education, recognizing his work as an adjunct professor in the university’s Communication Department.
A resident and past Selectman of Brookfield, Joe is a past director of the Central Mass South Chamber of Commerce, a past vice president of marketing for the Mohegan Council, Boy Scouts of America and a centennial year recipient of the council’s Citizens of Distinction Award. Please give Joe and our Chapter a 2016 shout out: @joeklim and @prsaboston!
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July 2, 2015
PRSA Boston Member Building Business Ties to Vietnam
Longtime PRSA Boston colleague Dick Pirozzolo, APR is packing for a trip to Vietnam as part of a Boston Global Forum delegation headed by former Massachusetts Gov. Michael Dukakis and Tuan Nguyen, founders of this Boston-based think tank.
As part of the program Dick will be meeting with 100 of Vietnam’s top CEOs from just about every sector of the economy. He will also be meeting with commercial real estate industry leaders who are focused on developing resort properties on the South China Sea. If there is anything Dick can do for your organization by way of research or developing relationships for you in Vietnam, please let him know at dick@pirozzolo.com
By way of background, Dick has been active in Vietnam for some 20 years, having played a prominent role in US reconciliation and trade with this nation during the mid-1990s. He was invited this summer to take part in events marking the 20th anniversary of diplomatic relations and ties with this nation of 70 million.
In Dick’s words: “Our relationship with Vietnam has evolved from former enemy to active trading partner and adventure travel destination to principal ally in maintaining the balance of power in the Pacific.”
In the same vein as the White House’s announcement yesterday that U.S. has officially reopened trade relations with Cuba after 54 years (New York Times.com), stronger U.S. ties to Vietnam represents another generational shift in global relations and we look forward to some interesting stories when he returns!
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