January 12, 2018In APR, Career, Fast Five, Membership, Nonprofit, PRSA Member Feed, Thought Leaders, Uncategorized on
Jill Goddard serves as the Director of Public Relations and Social Media at Boston Ballet. With over ten years of experience in public relations, communications and non-profit development, her work has centered on mission-based organizations primarily in the non-profit sector including Covenant House International, Oxfam America, and the Unitarian Universalist Association. She holds a M.A. in Global Marketing Communications and Advertising from Emerson College and a B.A. in Political Science and Journalism from the University of Massachusetts, Amherst.
PRSA Boston recently sat down with Jill to learn more about her career and why she decided to join the Boston Ballet.
Q: How did you get involved with Boston Ballet?
A: I have always been a fan and admirer of the talent and artistry of Boston Ballet and an arts enthusiast in general. My former colleague and friend, who serves as the director of individual giving for Boston Ballet, told me about the open position and asked if I was interested in being considered. It was helpful to have someone who I knew and trusted at the organization speak so highly of the vision and people behind Boston Ballet—I couldn’t wait to join the team!
Q: Do you have a favorite campaign/program you’ve run for Boston Ballet (or a previous company), and what were the results?
A: I’ve been fortunate to work for organizations close to my heart and campaigns that make a difference in peoples’ lives so it is hard to choose a favorite. Most recently, we finished 44 performances of The Nutcracker, a New England treasure and tradition. We did a lot of advanced press and promotions including having the Nutcracker Bear zipline on the Rose Kennedy Greenway to promote tickets going on sale. The video generated great engagement on our social media channels, was covered by The Boston Globe, Patriot Ledger, NBC Boston, NECN, and Dance Magazine, and helped generate awareness and sales. Later, we did a social media campaign where the mice from The Nutcracker escaped the Boston Opera House and went sightseeing around Boston. It was wonderful to collaborate with other iconic Boston attractions like the Museum of Fine Arts and the Boston Tea Party Ships—and see people’s reactions to these mice walking down the streets of Boston.
At Boston Ballet, I really enjoy that all of its programs have so many fascinating angles and stories to tell. I love to deep dive into the research, find creative ways to engage with audiences of all ages, and help people enrich their own understanding and experience of ballet, its history, and the people behind it.
Q: It looks like you have worked with other non-profits and associations, how important is PR to their overall strategies?
A: Whether a non-profit organization recognizes it or not, public relations is essential to their success. To inspire generosity, mobilize people and make positive change, you must have public awareness, support and engagement. Fortunately, I think more and more organizations are recognizing this and making the necessary investments in bandwidth and budget to incorporate public relations as an intentional management function which will support strategic goals.
Q: What advice do you have for others who are interested in a PR career in the arts?
A: Artist, dancer and choreographer Martha Graham said, “Great dancers are not great because of their technique, they are great because of their passion.” The same is true for public relation professionals and that is so important to remember if you want a career in the arts. In addition to best practices and the fundamentals of public relations, bring your passion, creativity, and imagination to the work and you will have great success.
Q: How has being a PRSA member impacted your career?
A: There are many ways that being a PRSA member has enriched my career. Often times in a non-profit environment, you are part of a small team or might be the only public relations professional in the entire organization. Being a PRSA member expanded my network of brilliant brains to pick when I have a PR-related issue at work. It also helps me keep up-to-date on the latest trends and technologies in public relations and social media through on-demand webinars, in-person workshops, and articles which I am able to immediately apply to my work.
I recently finished the APR accreditation process which allowed me to take a step back from the day to day of public relations and look at the broader systems, theories, and techniques behind the craft. As a life-long learner, I’m grateful that PRSA offers these unique and invaluable opportunities. I look forward to all that PRSA continues to offer and all I can offer PRSA in return.
About Fast 5
This is a feature of PRSA Boston’s Hot Topics blog page. The expert subject is someone who is clearly in demand, on the go, and nailing them down for a conversation is about as easy as … winning Powerball at $1.5 billion! But we know leaders like to share, so check back for insights, wisdom, author’s books about to hit the stands and other valuable tips. @prsaboston #prsabos
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Disclaimer: The views and opinions expressed in this article are those of the author or the individual being interviewed and do not necessarily reflect the official policy or position of PRSA Boston, PRSA National, staff or board of directors of either organization.
January 23, 2017
Who is Dan Dent?
My story began in Chicago, where I grew up, enjoyed life as a Cubs-Bears-Bulls fan, married my lovely wife, Sarah, and then started my career in PR. Now I’m in Boston, with a family of five, loads of experience in B2B technology PR, including two stints on my own, and a great year ahead of me as president of PRSA Boston. When I’m not running the occasional half marathon, I ply my trade at Draper, surely one of the grandees of the technology and engineering industry in Cambridge, or anywhere.
You’ve been a PRSA member since 1996 and a board member since 2010. What is your focus for 2017?
PRSA is unlike any other professional organization in that we are all about the member experience at every stage, and that goes for college students through career professionals to retirees. Even well intentioned professional societies find themselves serving the large middle of their membership, and undeserving so many others. PRSA is different in that we see value in connecting people at every stage. My focus for 2017 will be along those lines: celebrating and enhancing the member experience.
Why are you involved in PRSA and what has it meant for your career?
In my career, I’ve had the privilege of working in PR agencies, corporations, non-profits and on my own. At every turn, PRSA was there when I needed a resource or smart colleague to help me set my course. At the end of the day, we are all in a client service business, and that means you need great ideas, great execution and great relationship building skills. I’ve learned all those things at PRSA.
What is your recommendations for those considering PRSA membership?
Start with meeting our members. There’s quite a variety, and a million reasons people join PRSA. Some come for the networking, others for professional development, and still others want to explore career options with a trusted community. Over the years, I’ve received job leads, new business leads, advice about client management and creative programs. You can attend a PRSA meeting even if you aren’t a member – that’s a great way to start.
When you’re not involved with PRSA Boston or doing your full-time PR gig, what do you do?
I’m a coach for girls lacrosse, a board member for our town lacrosse team, an active member and communications contributor at our church, and the go-to guy for all things related to our golden retriever, Maisy.
Tell us something not many people know about you (Don’t worry, we’ll keep it a secret?)
I once spent a season backpacking alone in Europe, where I discovered you can live on very little money, very few clothes and scant local knowledge as long as you can build rapport with strangers and make them your friends.
January 6, 2017
Who is Sofia Coon?
I’m 26 years old and am originally from Syracuse, NY. I’m currently a Senior Account Executive at Scratch Marketing and Media in Cambridge, MA. I’ve been with the company for about a year and a half and love the technology startups and companies we work with. I enjoy that I can nerd out on things like data integration, mobile apps, customer experience platforms and more. Trying to find a basic way to explain complex things is a fun challenge for me. I am extremely passionate about public relations and love that I get to help shape the strategy and messaging used by a client to provide awareness for them within their industry.
You’ve been a board member for a few years. What is your focus for 2017?
I was a PRSSA member at both Curry College in Milton, MA where I earned my Bachelor’s and Syracuse University in Syracuse, NY where I earned my Master’s. When I moved back to Boston, I immediately got involved with the Boston chapter as I knew it would give me the networking contacts and friends that I would need throughout my career. I started on the junior leadership team, working to reinvigorate the young professionals network (YPN) with a colleague. The two of us recreated the program structure for professionals with 5 or less years’ experience, hosting networking sessions and events that catered to what the new PR professional needs to know. In 2016, I was asked to become a Director at Large on the board. I am now in my second term, continuing work with YPN as well as being a part of the committee for the 2017 PRSA International Conference, which will be held in Boston this fall. I am also working with our campus connection program – providing Boston area schools with information on the tools and resources PRSA can provide rising juniors and seniors. I look forward to seeing what all three opportunities bring in 2017 and continuing to be a part of the board for years to come.
Why are you involved with PRSA and what has it meant for your career?
PRSA has always been a rock for me. The seasoned professionals I’ve met have been through a number of the same obstacles and challenges that I have. I know I can count on them to respond to an email, help me with a recommendation or provide me the advice and guidance that will continue to send me down a successful career path in the future. All I can do is to continue to have the same “pay it forward” mentality and do what I can for the generations of PR professionals behind me. I also know that I can reach out to a PRSA member internationally and more likely than not they are happy to answer any questions I may have. I was recently doing some industry research in Canada and had multiple members that were willing to have phone and video conversations to tell me about their experiences.
What is your recommendations for individuals thinking about joining PRSA?
I always offer them a chance to be a guest at an event or to look at what the national website has to offer in terms of webinars and mentorships. I have a number of examples of how PRSA has helped me navigate my career and I can share how it will help them if they become a part of the network.
When you’re not involved with PRSA Boston or doing your full time PR gig, what do you do?
I love reading and reviewing books. I have so many daily adventures in my job, but I love reading about other worlds and time periods. I’m also a big musical theater and drama nerd. I used to be on the board of a theater company in Wayland, MA and now volunteer for box office or front of house management when I have the opportunity. My boyfriend and I also love going on road trips. Vermont is one of our favorite places to go when we have a long weekend.
Tell us something not many people know about you (Don’t worry….we’ll keep it a secret!).
I have a bookstagram! I’m getting it back up and running in 2017 as I had to take a small hiatus, but follow me on @BookishBlueFox for some book recommendations and to follow my personal reading challenge of 60 books in 12 months (I read 55 in 2016).
October 12, 2016
The Interview: GE’s CCO Deirdre Latour Chats About GE’s Corporate Culture, the Presidential Campaign Aftermath for Journalism and Why She’s a Closet Bruins Fan
For seventeen months, Deirdre Latour (@deirdrelatour) has been the lead communications strategist rolling out one of the biggest US business stories of 2016: the corporate headquarters move of Fortune Global 25 company GE (NYSE:GE) to Boston’s burgeoning Seaport District. On Wednesday, November 9th, she will, for the first time, share that story directly, as keynote of PRSA Boston’s C-Suite Conversation with Deirdre Latour at The NonProfit Center of Boston, just one block from South Station.
In anticipation of her presentation, we wanted to know why she thinks GE’s move to Boston will be good for the company as well as our region. PRSA Boston President Loring Barnes catches up with GE’s busy global communications leader:
LB: You’re a College of the Holy Cross alumna, so welcome ‘back’ to Boston. I’m going to jump right in: What are GE’s goals for being a leader in the Greater Boston community?
DL: We really want to become integrated within all facets of the community and before too long, be known as an important value-add neighbor. The fact that the GE Foundation is headquartered in Boston gives us a solid anchor from which to build out our philanthropic investments in STEM education for local public schools and to support innovative responses to urgent public health challenges. We just announced our latest foundation grant to fund opioid addiction response resources at Boston Medical Center within a $15 million dollar healthcare pledge overall (Boston Globe, Metro, Oct. 10, 2016). Through our actions, we want to convey that GE is here to make positive contributions to Greater Boston, in part through investments in innovation to drive solutions.
LB: GE’s corporate communications is located in NYC, Boston and Washington, DC. You’ll be speaking to an audience of public relations professionals. Are you hiring?
DL: We really are in good shape. We run lean and mean and of course with the use of technology where we located is less important than the capabilities and connectivity that we provide. GE is in 180 countries, and this is the communications team that got us here so we really didn’t have a need to rebuild it. Of course, I always love to meet new talent!
LB: You will be speaking the night following what feels like an interminable and bruising presidential election. What will US journalism look like as we head into 2017, and in your view how will this be reshaped by this electoral process?
DL: It’s really a shame, but journalists have been denigrated and even traumatized throughout this campaign. In too many cases, reporters have become the story. While video, audio and digital content will continue to be king for PR and media alike, I think the journalism landscape will look very different coming out of this election. It will be interesting to see how some of the big networks are reshaped.
LB: What is the biggest misconception of GE in your view?
DL: I think any organization of our size – we employ 330,000 employees across 180 countries – gets saddled with the label ‘big business’ meaning large, inefficient or monolithic. But what is big business really? It’s the people who believe in innovation to make our world a better place. 125,000 of our employees are here in the US. This workforce brings diverse perspectives, education and ideas to a singular mission of driving change. GE offers an environment of urgency for bright minds; these are people who are drawn by the energy of innovation and who are determined to make a difference.
LB: Do you think GE’s personality will change with its move to Boston, and if so, how?
DL: It already has, and definitely for the better. Whenever you change your physical surroundings, the process of relocating requires that you shed excess material things and you think fresh about what you want to do differently. For GE, I think we consciously didn’t transport any sediment of bureaucracy that likely built up over time simply from years of being in one place with a consistent operational routine. Any move is disruptive, but that’s proven to be good for us. It’s exciting to be reinventing what a corporate headquarters looks and feels like. Our CEO (Jeffrey Immelt) is working in a very visible, centrally located office. He likes it as do our employees. For anyone with the ability to compare, they would have to say that the GE in Boston feels faster, leaner and more engaging. Our new Fort Point neighborhood, with so much building going on around us, truly fits the sense of transformation that is happening within our company.
LB: Let’s talk about your career journey a bit. PRSA Boston will be your first speaking opportunity in the city, and to other public relations practitioners since this big news and GE’s subsequent arrival. You’ve had a meteoric rise from your early days on the agency side (Porter Novelli, then Edelman). How would you appraise your career path?
DL: Yes, I never thought I would be as senior in my professional role as I am. I came into GE not knowing how little I knew, but I was fortunate that this company incubates learning and gives every employee the opportunity to reach and grow. While I benefited from that, I really never had a master plan to advance my career. I just worked hard in the moment and the rest happened as a result.
LB: What would you tell your 21-year old self about how to shape a successful and fulfilling public relations career? Is there an insight or lesson you wish you knew then that you want to share now?
DL: I would say, be kinder to people. Assume that people are coming from the best place and that they have their own context for how they approach problem-solving or work in general. Things don’t have to be done your way to get accomplished.
LB: By virtue of directing a global communications function, you have a 24/7 job. What do you enjoy outside of work to recharge or take a break?
DL: I think everyone needs boundaries to protect personal time. I have a great team that helps me to accomplish this so that I can be present with my family. When I’m not traveling, reading for work or otherwise busy with my kids, I’ll turn on HGTV. I love interior design, home décor, photos of architecture and fashion and anything having to do with the arts. Where I’m in New York, I love Broadway! I’m a huge ‘Hamilton’ fan.
LB: Important questions to wrap this up. Yankees or Red Sox? Has the GE move influenced your pro sports allegiances?
DL: Oh I’m definitely loyal to Red Sox from my days back at Holy Cross. I watched David Ortiz’s last game and I was sad. He’s really been such a beacon, not only for baseball but also as a humanitarian. We’re going to miss him. I probably shouldn’t mention this but by marriage, we watch a lot of the Ottawa Senators because my husband is originally from Canada.
LB: We won’t tell the Bruins. One more chance: Starbucks or Dunkin?
DL: Starbucks. Remember, I’ve been in New York for twenty years.
LB: Thank you for your time, Deirdre. We’re looking forward to hearing more about your vision for GE, some of the insights you’ve gained as a communications professional that inform your work today, and to offering this opportunity for more people to meet you and your PR team.
DL: We’re looking forward to it.
Early Bird Registration to the November 9th Program can be found HERE (payment via Eventbrite).