Meet the PRSA Board: Sofia Coon, Director at Large

Meet the PRSA Board: Sofia Coon, Director at Large

Who is Sofia Coon?
I’m 26 years old and am originally from Syracuse, NY. I’m currently a Senior Account Executive at Scratch Marketing and Media in Cambridge, MA. I’ve been with the company for about a year and a half and love the technology startups and companies we work with. I enjoy that I can nerd out on things like data integration, mobile apps, customer experience platforms and more. Trying to find a basic way to explain complex things is a fun challenge for me. I am extremely passionate about public relations and love that I get to help shape the strategy and messaging used by a client to provide awareness for them within their industry.

You’ve been a board member for a few years. What is your focus for 2017? 
I was a PRSSA member at both Curry College in Milton, MA where I earned my Bachelor’s and Syracuse University in Syracuse, NY where I earned my Master’s. When I moved back to Boston, I immediately got involved with the Boston chapter as I knew it would give me the networking contacts and friends that I would need throughout my career. I started on the junior leadership team, working to reinvigorate the young professionals network (YPN) with a colleague. The two of us recreated the program structure for professionals with 5 or less years’ experience, hosting networking sessions and events that catered to what the new PR professional needs to know. In 2016, I was asked to become a Director at Large on the board. I am now in my second term, continuing work with YPN as well as being a part of the committee for the 2017 PRSA International Conference, which will be held in Boston this fall.  I am also working with our campus connection program – providing Boston area schools with information on the tools and resources PRSA can provide rising juniors and seniors. I look forward to seeing what all three opportunities bring in 2017 and continuing to be a part of the board for years to come.

Why are you involved with PRSA and what has it meant for your career?
PRSA has always been a rock for me. The seasoned professionals I’ve met have been through a number of the same obstacles and challenges that I have. I know I can count on them to respond to an email, help me with a recommendation or provide me the advice and guidance that will continue to send me down a successful career path in the future. All I can do is to continue to have the same “pay it forward” mentality and do what I can for the generations of PR professionals behind me. I also know that I can reach out to a PRSA member internationally and more likely than not they are happy to answer any questions I may have. I was recently doing some industry research in Canada and had multiple members that were willing to have phone and video conversations to tell me about their experiences.

What is your recommendations for individuals thinking about joining PRSA?

I always offer them a chance to be a guest at an event or to look at what the national website has to offer in terms of webinars and mentorships. I have a number of examples of how PRSA has helped me navigate my career and I can share how it will help them if they become a part of the network.

When you’re not involved with PRSA Boston or doing your full time PR gig, what do you do?
I love reading and reviewing books. I have so many daily adventures in my job, but I love reading about other worlds and time periods. I’m also a big musical theater and drama nerd. I used to be on the board of a theater company in Wayland, MA and now volunteer for box office or front of house management when I have the opportunity. My boyfriend and I also love going on road trips. Vermont is one of our favorite places to go when we have a long weekend.

Tell us something not many people know about you (Don’t worry….we’ll keep it a secret!).  

I have a bookstagram! I’m getting it back up and running in 2017 as I had to take a small hiatus, but follow me on @BookishBlueFox for some book recommendations and to follow my personal reading challenge of 60 books in 12 months (I read 55 in 2016).

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