When Dick Pirozzolo, APR, recently worked with Bob Salsberg, AP Boston correspondent, to arrange interviews with Governor Dukakis, and other policy thinkers on Artificial Intelligence (AI) in government, the story resonated with newspapers around the country, including The Boston Globe, The New York Times, The Washington Post and Chicago Tribune.
Pirozzolo credits long-term relationships with journalists and having a timely issue for the media interest, something PRSA advocates when it comes to generating earned media.
The Pirozzolo Company client involved was Boston Global Forum, cofounded by Gov. Michael Dukakis and Vietnam media mogul Tuan Nguyen as a think tank focused on peaceful solutions to international conflicts such as: China’s contentious presence in the South China Sea, North Korea’s nuclear talks, and state-sponsored cyberthreats. Boston Global Forum publishes several newsletters and is always on the lookout for relevant articles and news with a foreign relations angle. Much of the content focuses on Asia.
Here four of the newspapers that covered the emerging role of Artificial Intelligence in government.
For more on how to successfully pitch The Boston Globe from the PRSA Boston meeting with the editors visit: https://www.linkedin.com/pulse/globe-goes-all-digital-news-pr-still-relationship-dick-pirozzolo-apr/