How to Craft an Award-winning Silver Anvil Award Expert Advice from a Judge

How to Craft an Award-winning Silver Anvil Award Expert Advice from a Judge
February 1, 2018 Kelly McFalls

Media are already clamoring about their top choices and surprise predictions regarding this year’s Oscar nominees. But before the red carpet rolls out on March 8 for this iconic event, PR enthusiasts should be busy nominating themselves for the Oscars of the Communications industry, PRSA’s Silver Anvil Awards. The early entry deadline is Feb. 9. But don’t sweat it – the final late entry deadline is Feb. 23.

The Silver Anvils honor outstanding PR programs, offering entrants the opportunity to showcase excellence and put their top campaigns in front of influential industry professionals. This year’s program offers several new categories, expanding the opportunities to earn more awards! New Silver Anvil categories include:

  • Outstanding Content Marketing Campaign;
  • Best Use of Influencer Marketing to Expand Awareness;
  • Most Effective Corporate Social Responsibility Campaign;
  • Most Effective Campaign on a Budget ($5,000–$10,000); and,
  • Most Effective Campaign on a Shoestring Budget ($5,000 or less).

While the 90th Academy Awards ceremony will take place at the Dolby Theatre in Hollywood, the Silver Anvils award reception will be held at a new location — the Edison Ballroom in the heart of New York City’s theater district.

Just like the Oscar lives on as a milestone victory long after the spotlight and applause, Silver Anvils have long-lasting value and prestige. Award-wining campaigns have been featured in textbooks, taught in classrooms and posted on prsa.org, inspiring professionals and students to learn from and to develop their own best-in-class programs.

Are you getting excited? Then read on! PRSA offers six ways to prepare your Silver Anvil nominations: http://anvils.prsa.org/silver-anvil-awards/tips from Pauline Draper-Watts, a long-standing Silver Anvil judge.

We should all be clamoring this month to be the Oscar darling of PR and submitting our digital entries before Jimmy Kimmel broadcasts live from New York with the golden statues. Who knows? Your campaign could be the next award-winning, red carpet winner.

Good luck!

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