Posts tagged with ‘public relations’

  • Strategic Public Relations for Charitable Organizations –An Interview with Dick Shaner, Jr.

    In Cause, PRSA Member Feed on

    By Ariana Revelas, PRSA Boston student correspondent – Bentley University

     

    Dick Shaner, Jr. is senior vice president at Martin Davison Public Relations, an affiliate of The Martin Group, in Buffalo, N.Y.. Dick’s experience in public relations spans more than 35 years on both the corporate and agency side. Dick has been a member of PRSA since 1989 and is a past president of the Buffalo/Niagara Chapter.

     

    As a student in PR, I have a passion and keen interest in learning about nonprofit PR. In my research about this topic, I asked Dick for an interview because of his experience in this field.

     

    What kinds of services and expertise do you offer? 

     

    Founded in 2001, The Martin Group (TMG) is a leading integrated communications firm headquartered in downtown Buffalo with offices in Rochester and Albany, N.Y..

     

    Established in 2015, Martin Davison Public Relations is a public relations firm in Upstate New York that offers advocacy, community relations, content marketing, crisis communications, event management, internal communications, and media relations.

     

    The Martin Group is a recipient of the Buffalo Business First Fast Track Award multiple times and is recognized as one of WNY’s Top Private Companies.

     

    Do you specialize in helping nonprofits or is this one of your passions in PR, or both?

     

    Our agency considers nonprofits one of its eight key verticals based on our extensive experience in the area. We also invest two percent of our revenue, a significant amount of pro bono work, and countless hours of volunteer service to nonprofit organizations throughout the communities we serve.

     

    Working with nonprofit organizations has been a passion of mine throughout my career, including a total of 17 years working with Catholic Charities of Buffalo on its annual Appeal. The 2018 Appeal was especially challenging—and rewarding—as we were able to achieve an ambitious $11 million goal during the clergy sex abuse crisis that rocked the Diocese of Buffalo. This was executed through numerous news releases, media advisories, and crafted pitch letters. We organized several media events and scheduled editorial board meetings, while focusing attention on social media channels as well. In addition, we encouraged online donations through Catholic Charities’ website, with an emphasis on how Catholic Charities serves non-Catholics and Catholics alike. Anyone can donate and also be served by the organization.

     

    I also provide public relations services (both paid and pro bono) to Mental Health Advocates of Western New York (formerly the Mental Health Association of Erie County), and was recognized with their 2013 Advocacy Award. I am particularly proud of our efforts to help raise awareness for the Just Tell One Campaign, which focuses on the prevention and early intervention of mental health and substance abuse issues affecting youth and young adults in Western New York.

     

    Can you touch on some strategies that you use in particular to assist charitable organizations? 

     

    Since 2013, I have dedicated hundreds of hours to promote various fundraising initiatives for the Leukemia & Lymphoma Society’s Western and Central New York Chapter (LLS). LLS is the largest voluntary health organization dedicated to funding research, finding cures and ensuring access to treatments for blood cancer patients.

     

    I have served on the executive leadership committee for the local LLS Light the Night Walk since 2013 and the planning committee for the annual Diamond Ball since 2014. Our agency’s pro bono public relations support for these events during this time has resulted in hundreds of articles, interviews and other media coverage. A lot of the strategy for this event is done on a national level because the event is held in many major cities. I worked on the earned media and publicity for the Buffalo event.

     

    We focused heavily on ambassadors—those who survived leukemia and lymphoma and family members of survivors of blood cancer—by featuring their stories of survival. This was a very successful strategy. There has been a lot of focus on families and companies that walk on behalf of their employees as well. To try to get executives from Buffalo-based companies to participate, we recently created an executive challenge to raise significant amounts of money. These promotional and publicity efforts have helped LLS raise millions of dollars. In general, nonprofits are struggling right now with walks, runs, and similar events, and not raising as much money as prior years. The Light the Night event is showing continued growth.

     

    What advice do you have for PR professionals looking to use their experience to help local charities?

     

    Nonprofit organizations can use all the help they can get from PR and communications professionals because they typically have limited resources. They welcome PR professionals who want to assist with event management, social media, and PR. Getting involved as a volunteer, a committee or board member within a nonprofit is also a great way to:

    • Develop a strong relationship with a nonprofit you support;
    • Help the nonprofit while also connecting with business leaders and their boards of directors; and
    • Create good exposure for yourself.

     

    Additionally, I have always felt nonprofit organizations provide recent graduates and entry-level practitioners with a good “foot-in-the-door” to an entry-level career in public relations.

     

  • public affairs

    FAST 5: Q&A with Corning Place Communications Managing Director and Executive Vice President, Paul W. Larrabee, APR: Five Things to Know About Integrating Strategic Communications and Advocacy Campaigns

    In Public Affairs on

    There has been significant debate in New York lately about the blurred lines that exist when the power of public relations and government affairs are combined to create an integrated strategic campaign.  As a result media relations specialists, political consultants and multi-tool lobbyists are all playing on the same field and intensified the spotlight on the public relations pro.

    We sat down this week with Paul Larrabee, APR, Corning Place Communications Managing Director and Executive Vice President, to learn more about integrating strategic communications and advocacy campaigns.

    1. What is public affairs?

    In state capitals from Albany to Sacramento, legislative bodies pass budgets and laws that have serious consequences for groups ranging big banks and insurance companies to not-for-profits and trade associations, and everything in between. These organizations frequently require the benefits of a campaign to elevate profile and identity, usually through the media and ultimately that touches legislators who will be ask to vote yea; or nay. The method of influencing these audiences and how it relates to government action is public affairs.

    1. How is public affairs different from public relations?

    Public affairs and public relations are close tactical cousins – in essence two branches of the same strategic tree.  Both employ similar tactics like using earned media to advance a point of view, or employing social media to rally support for a cause and engage an audience.

    However one of the biggest differences is the element of time and the limitations of space. If you’re trying to help a client get a bill passed (or defeated), and the legislature is due to adjourn you must act decisively to meet your objective. Additionally, you’re competing against the merits of thousands of other bills – and the attention of a few coveted journalists dedicated to reporting state government and politics.

    1. What does an integrated communications and advocacy campaign look like?

    An integrated campaign involves aligning a communications strategy with the government affairs staff and the legislative calendar. Corning Place Communications employs a unique branded strategy which it has dubbed: Affirmative, Layered and Sustained messaging.

    1. What are the components of the Affirmative, Layered and Sustained approach?

    It’s something that we came up with to help our clients more easily understand our achievement-oriented method. Affirmative means, say what you’re for; rather than what you’re against. Layered: say it across various platforms including traditional channels, such as print and broadcast outlets, as well as through the geometrically expanding social media community that relies on video content. And, sustained means committing to a message and campaign duration that will put you in a position to achieve your goals.

    1. How is public affairs changing?

    One of the main ways public affairs and public relations are changing is through the continuing downsizing of newsrooms across the country. With fewer reporters, on tighter deadlines, tasked with retaining readers and viewers, there is a trend to publish the entertaining or outrageous, rather than the meaningful.  Additionally, journalists are expected to write and file stories – and post social media teasers so quickly that the ability ask the additional question, or expand the complex thought can be is limited. These changes present significant challenges for the way public affairs firms execute campaigns and only agencies that learn to adapt will be able to continue to serve their clients in the future.

    Paul has led Corning Place Communications since 2011 following a 22-year career in state government. During that time, Paul served three Governors, an Attorney General and the state Assembly leadership as a senior communications strategist and spokesman. His appointments included positions such as First Deputy Commissioner for the Office of General Services (OGS) and Deputy Press Secretary to the Governor.  He holds a bachelor’s degree in Economics from the State University of New York at Albany.

    Corning Place Communications is an award-winning full-service strategic communications and public affairs firm based in Albany, NY specializing in developing integrated strategies incorporating media relations, public affairs, strategic planning, social media management, crisis mitigation and organizational development to provide effective, achievement-oriented client services. CPC has been recognized by its peers in the Public Relations Society of America with the Empire Award for Communications Excellence in 2011, 2012 and 2014.

    About Fast 5

    This is a feature of PRSA Boston’s Hot Topics blog page. The expert subject is someone who is clearly in demand, on the go, and nailing them down for a conversation is about as easy as … winning Powerball at $1.5 billion! But we know leaders like to share, so check back for insights, wisdom, author’s books about to hit the stands and other valuable tips. @prsaboston #prsabos

    Do YOU have a candidate for a FAST 5 interview? Email: Joshua Milne at josh@joshuamilnepr.com and pitch your subject expert!

    Disclaimer: The views and opinions expressed in this article are those of the author or the individual being interviewed and do not necessarily reflect the official policy or position of PRSA Boston, PRSA National, staff or  board of directors of either organization. 

  • Karen Yankovich

    Get Amazing Returns in 5 Easy Steps With PR and Social Media!

    More and more, I realize how Social Media and PR can work together to support your overall business. If you do it right, of course!

    Time is money, and social media is a big beast … I know. So, here are some tips for how you can leverage PR with your social media campaigns to get the most bang for your buck.

    How to Rocket Your Marketing Efforts Into High Gear

    1. Start by doing research on Twitter, industry-related websites (and more specifically, their blog post topics), and LinkedIn updates.

    Find out:

    • Who is writing about what you are an expert in
    • Which reporters (online, TV, magazine) report on your niche
    • Who is talking about what you want to talk about
    1. Connect with these people on Twitter. Create a Twitter list called “Media,” make it private, and add these names to the list. This will help you organize your connections, and allow you to keep tabs on their updates (which can give you plenty of ideas).

    But first, make sure:

    • Your Twitter profile is professional
    • Your Twitter description is interesting and has strong keywords
    • You engage with a call to action somewhere in your profile
    1. Connect with this same list on LinkedIn. In your connection request, be sure to mention, “I just read your article/saw your segment, I loved it, and would love to connect with you here on LinkedIn.” Stay personal, authentic, and real. Similarly to your Twitter list, you can tag connections on LinkedIn as “Media” to keep them organized. LinkedIn

    Check to see if:

    • Your LinkedIn profile is rock solid, polished, and professional
    • Your summary and experience really speak to what you want to do and who you want to connect with
    • Your profile picture is up to date
    • You’ve posted a few updates recently that show up in your “Posts” section

    Now that you’ve built your foundation, it’s time to make sure they know you exist!

    1. Schedule a few times per week to dip into that Twitter list you created. Research who has tweeted what and see if there are tweets that are relevant to your expertise and niche.

    With these tweets, it’s always great to:

    • Favorite them — it never hurts to give your contacts a good old ego boost
    • Retweet them — if you think something is interesting, share it
    • Reply to them — engagement can really grow your following on social media
    1. Do the same on LinkedIn. Schedule a few times per week to research your connections. Sort them by the “Media” tag you created, and then go through that list of connections.

    You are looking to:

    • See what they’ve shared recently
    • Comment on posts that are relevant to you
    • Like and share those posts through other networks

    Why You Should Do This Sooner Rather Than Later

    Do these five steps NOW to set the stage for reaching out to contacts as resources, prospects, or collaborators later on.

    Make sure your name is recognizable to them as someone who adds value, is an expert, and is generous with sharing their content. This is where you begin to build the relationship — long before you ever contact them directly. It’s always better to make connections before you need to tap into them. That way, when you have an idea, a pitch, or a prospect, you’re approaching them as a warm contact.

    No more cold emails, cold connections, or cold calls. This means the possibility of a successful outcome skyrockets. Your target contact is much more likely to respond favorably to your request.

    These media contacts can be of huge value to you, because one nicely placed media shout-out can bring you tons of new business!

    The best part? These five steps are all free and very easy to implement. It doesn’t take a huge chunk of time either, if you spread them out over a week or two. And when you put in the maintenance of a few minutes a day, a few times a week, you will be seeing the return very quickly.

    Have questions on how best to get started, keep going, or who to target? Join me in my LinkedIn Group and I’ll be happy to answer ask any questions you may have!

    About Karen Yankovich

    Karen will be presenting at PRXNE16 on June 13. Her official title is “Digital Strategist”. Karen has built her multiple 6-figure business, Uplevel Media, by learning how to blend high-touch relationship based marketing with practical online business savvy, and she brings that success to her clients as well. Her mission is to empower entrepreneurs to create great relationships so that clients and customers flow because of your expertise and influence; allowing her clients to build highly profitable businesses doing what you love, all while making an impact.

  • Who Ignited Cause Communications? Carol Cone, That’s Who. And She’s @ PRXNE16!

    PRXNE Keynote Speaker Carol Cone does more than CSR. She holds an impressive record of show jumping accomplishments.

    If your PR efforts include getting any organization to think beyond its boundaries by bettering society, odds are you applying the tools and cause marketing ideology that were pioneered by trailblazer and serial entrepreneur, Carol Cone. Long before terms like CSR, cause branding, corporate citizenship, sustainability or social purpose were adopted as business vocabulary, Carol created and claimed a new position within the C-suites of Fortune 500 companies, awakening them to the compelling business outcomes of engaging with society to leverage their reach and resources to do something purposeful with their influence. Where that vision has taken her, and savvy business leaders and marketers of all stripes, will be the subject of her PRXNE16 keynote on Monday, June 13th when Carol Cone comes back to where it all began, Boston.

    Loring Barnes, APR, PRSA Boston Chapter President and an early alumna of Cone, Inc., caught up with her former boss on topics ranging from authenticity to what it means to be competitive for this special expanded installment of Fast 5+5.

    Carol ConeSo Carol, you’re coming home to Boston. What are your thoughts on how Boston looks today?

    CC: When I founded Cone in 1980, Route 128 was known as “America’s Technology Highway”, with Boston home to important corporate brands –­ John Hancock, Gillette, Sheraton, Polaroid, BankBoston, Digital Equipment and Reebok – that gave this region a unique center of innovation, power and corporate leadership. Today, there is a differing type of innovation largely centered in healthcare, bio and medtech, underpinned by the regions expansive educational foundation of our universities.

    Q: You’ve been called ‘the mother of cause marketing.’ Is that a big mantel to carry?

    CC: To the extent this associates me with authentically linking the power of companies and brands with social issues, I’ve come to accept this as a succinct explanation of a complex and very exciting new business strategy. If every CEO or Executive Director understood how to harness social transparency and the interconnectedness of people and social purpose, their corporations and NGOs wouldn’t need an expert to bring big ideas and diverse partners to make this happen. It’s fulfilling professional vocation that has been exciting to nurture over time. Actually, it is my personal purpose that I was fortunate to discover very early in my career.

    Q: Are Millennials the torchbearers for advancing purposeful corporate social engagement?

    CC: Their generational imprint is an asset to a company or nonprofit that is looking to grow its visibility and impact. Millennials are teaching organizations that committed employees want to bring their ‘whole’ selves to work, contributing to missions that are compatible with their personal values and sense of purpose. They don’t want to bifurcate their convictions, rather they view their jobs as another channel through which they can achieve meaningful social impact. The challenge is for the employer to understand how to leverage that compassion as it inspires younger stewards of change to support the goals of their employers at the same time.

    Q: What is your worst PR or marketing experience and what did you learn from it?  

    CC: The phone call from my office started this way: “At least no one died!”  It was Thanksgiving weekend and that opening certainly got my attention. We were conducting a promotional tour for Smirnoff Vodka providing a real-time concert via a highly accomplished pianist, formally dressed in tails, sitting on an elegantly decorated flatbed truck, touring the city. Key to the decor was a 15’ high Smirnoff bottle illuminated with tiny glowing lights. What we didn’t know was that the display’s creator did not use inflammable plastic. The giant bottle, after an hour or so, burst into flames causing the pianist to leap off the flatbed. Thankfully no one was hurt, but the news coverage was not exactly what we planned. Lesson learned:  make sure you have lots of insurance coverage and plan, plan, plan for all eventualities.

    Q: OK, so what was your best experience and how did that inform your work going forward?

    CC: The creation of the Rockport Fitness Walking movement, that brought fitness walking to America as the next means of credible and accessible exercise. It also elevated Rockport to become a beloved national brand, growing them from an unknown $20 million company to over $150 million in 5 years. The second has been inspiring PNC Financial to embrace early childhood education as their core social purpose, committing $350 million over 20 years helping children to be socially, emotionally and intellectually ready for Kindergarten. We coaxed PNC to partner with the National Head Start Association (obvious) and Sesame Street (not so obvious). They have reached millions of children and families and have helped launch a national movement for early childhood education. Lesson learned for both: do your homework; find the next emerging social purpose and link amazing partners with a long-term commitment.

    Q: How would you describe yourself in one word?

    CC: Passionate!

    Q: You’re at a point where you can write books and relax. What is it that you still want to accomplish with Carol Cone ON PURPOSE, your next entrepreneurial venture?

    CC: When we’ve cured every social malady or inequity, I guess we can fold up our tent, but one only need to look at crushing world health and education needs, environmental abuses, and social stigmas to see the demand for change in our world society. Big ideas need expert accelerators to bring them to life, and that’s where our Purpose Collaborative steps in. I am so excited that in less than a year, we have grown to 32 members, representing more than 300 experts in purpose, from culture enhancement to comprehensive program development and execution to virtual reality for social impact. I am humbled by the community we have created, the smarts and passions of my “partners” and the challenges we are addressing.

    We find that while executives want to do more, they often concede that bandwidth limits how their organizations externalize ethics and trust. This is the new way of doing business, and its only growing. As long as there exists a need to upscale bold ideas with organizations that are willing to anchor them at the center of organizational and brand strategy our work is not done. Companies that get it – like Unilever, Microsoft, CVS, PNC and Starbucks ­– show the upside of adopting societal engagement at their core and learn that integration of their core competencies with society provides magical impacts well beyond their initial plan.

    Q: The reality of virtual communication reshapes how employees and customers learn and interact. What are your thoughts on the best of technology vs. in-person learning?

    CC: Technology allows almost unlimited access to information, from short form to long, from print to videos. The challenge is not getting overwhelmed, yet staying curious and looking for obvious — for learning — and not so obvious, such as connections for ideation. In-person learning has a wonderful aspect too, especially if teams come together with a shared purpose to solve a challenge and some ground rules as to how they interact. I really like both.

    Q: I will never forget our first phone interview: were keenly interested in how I defined being ‘competitive’ outside of the office. I later learned that you had arguably a dual career as a competitive equestrian. It’s hard to term your impressive record of show jumping accomplishment a ‘hobby,’ but how does this competitiveness indicator predict the profile of someone who will excel as a cause communications specialist?

    CC: The DNA of any innovator requires habits that hone knowledge and grow your confidence outside of business hours. Competitive horse jumping, as one example, takes inordinate discipline, off-hours commitment for work and travel, and a selfless willingness to roll up one’s sleeves for the most unceremonious tasks, such as cleaning horse stalls. The performance aspect emerges as minutes from years of training, learning and being coached. There are personality parallels of a competitive person that informs the focus of anyone who sees their PR career as one of transforming our world. Carol Cone ON PURPOSE is being built with collaborators who live this truth of social activism: you have to make it happen, with resilience, persistence, and active collaboration. Being competitive – meaning never giving up and learning, learning, learning and giving of oneself is a perceptible core belief system that is evident in how someone spends their personal time and influence others to do good works.

    Q: When you finish your presentation at PRXNE16, how do you anticipate the audience will think and feel about who they are, what they do and how they do it?

    CC: I hope they will be inspired, and have an elevated understanding of the role of social purpose in business today and how they can bring their values, passion and smarts into this new way of working for personal, business and societal impact. Doing well and doing good can be profound! You just need to be authentic, do your homework, not give up and look for the ‘gems’ to ignite for amazing outcomes.

    Carol offers this list of inspiring and must reads for CSR best practices: Download CCOP Cause Resource List  HERE.

    About Carol Cone, Founder + CEO, Carol Cone ON PURPOSE
    Twitter: @carolcone Web: http://www.purposecollaborative.com

    Carol Cone is CEO of Carol Cone ON PURPOSE (CCOP), a 21st-century consultancy whose mission is to move social purpose to the center of business and brand strategy. At the core of CCOP is The Purpose Collaborative, a collective of over 30 agencies, boutiques and individuals, with deep purpose, CSR and sustainability capabilities from strategy to execution.

    For over 25 years, Carol has embraced a commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. Her groundbreaking work includes Avon Breast Cancer Crusade, Reebok Human Rights Awards, American Heart Go Red for Women, American Lung Association Lung Force, PNC Grow Up Great, Microsoft YouthSpark and The Vaseline Healing Project.

    She is also a recognized thought leader in social purpose, having conducted the world’s first research, then dozens of studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as being a wise business strategy.  She is a sought-after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.

    Carol served as the founder, CEO and Chairman of Cone, Inc. from 1980-2010. In 2007, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.”

    In 2009, she was one of two US judges for the first PR Lions Awards at the Cannes Festival of Creativity. Her first book, Breakthrough Nonprofit Branding was published in 2010. Overall, Cone’s signature cause programs have raised more than $2 billion for various social issues. www.purposecollaborative.com

    About Loring Barnes, APR, Chief Communications Officer, Clarity
    President, PRSA Boston + PRXNE16 Conference Co-Chair
    Twitter: @claritynews + @loringbarnes  Web:  www.claritygroup.com

    Anyone who caught World Cup fever in ’94 or rode transit to Boston’s first Tall Ships knows Loring’s capacity for creating and executing big ideas, in part by uniting new partners, a core premise of cause communications. These programs earned nods by the USOOC and changed the culture of a behemoth government bureaucracy, the Massachusetts Bay Transportation Authority (MBTA).

    Cone, Inc. was among Loring’s earliest and most influential agency posts that included the eventual Omnicom sibling agency Copithorne + Bellows among others in TX and PA. She founded Clarity in 2001 as a reputation and brand-building consultancy in order to be closer to the action as a C-client advisor. Clarity’s transformation of the CDC’s National HIV Testing Day campaign to become the Federal agency’s most impactful and praised at the United Nations by the White House stands out on a career highlight reel that includes: professionally recognized launches, mature brand reinvigorations, partnerships and effective crisis counsel alongside law enforcement agencies of all jurisdictions. The UMass Amherst ‘Alumna to Watch’ is passionate about dog rescue among a variety of board and volunteer commitments she keeps in play.

    PRXNE16 Speakers, Directions + Registration: HERE  Hosted by: @prsaboston with @prsane

    Follow PRXNE16 News: #PRXNE

  • crisis communication

    Get in Front of Your Stakeholders During a Crisis

    In Crisis on

    When a crisis hits your organization, with whom do you communicate? How? When? Being proactive with your audiences, before an issue becomes public, will help build trust, create goodwill and, most importantly, articulate clear messages about the issue of the day. In the heat of a crisis, you can leverage and build upon that goodwill by directly communicating with your stakeholders, rather than waiting for them to hear about whatever it is through other external channels.

    It can be challenging to manage all the moving parts. Communications materials need to be developed and countless planning and strategy meetings are taking place. It’s critical not to overlook the importance of communicating directly with the organization’s key internal and external audiences. Direct communications allow for a measure of control—over both content and timing—and can provide a truly authentic avenue for accurate information.

    Key Ambassadors

    Every organization has ambassadors—those that are on the front lines in terms of receiving and conveying messages, whether officially or informally. They need to be armed with the right messages and appropriate level of details. Depending on the organization, ambassadors can be employees, students, board members, customers, investors, business partners, parents, alumni and donors. They need to be considered, prioritized and communicated with, and not necessarily at the same time or through the same channels. Being proactive could bolster their support in weathering the situation at hand. They could be references for the media and advocates on social media, helping to tamp down any criticisms.

    Control the Message

    An organization can and should control the message to its key stakeholders and audiences, rather than have the media tell the story for them. If, for example, an employee learns about a crisis online or through the media for the first time, it’s most likely that employees will feel blindsided and have questions and a certain level of frustration around a lack of communications from the organization. Transparency and openness in communications have become the expectation, and silence from the corner office is counterproductive to those tenets.

    Messages should be simple, relevant to the specific audiences and easy to remember, especially as they will undoubtedly be shared more broadly, through conversations and social media, after they’ve been distributed to stakeholders.

    The Channel

    There are so many avenues for communicating, and it can be tough to determine which to take. A multi-pronged approach is usually the most appropriate. For instance, email may be the quickest, most effective channel, but there may be stakeholders who are not easily reached that way and might require a mailed letter.  There might also be an existing newsletter, blog post or regular meeting to leverage—so that the message comes within an anticipated and “normal” vehicle. Town hall-type meetings, robo-calls, video messages, website updates and social media posts are additional options to consider depending on the severity of the situation and the organization’s structure and culture. Some stakeholders are important enough that they should receive individual phone calls alerting them to the situation.

    The ultimate goals for crisis communications are protecting an organization’s reputation and managing risk. By proactively communicating with key audiences in real time, organizations can effectively reach these goals and further advance relationships with all constituents.

    In addition to designing and implementing innovative PR programs for clients, The Castle Group, which is celebrating its 20th anniversary, has extensive experience leading high-profile, high-stakes crises around litigation, sexual assault and misconduct/Title IX, workplace violence, data breaches, discrimination claims, financial and regulatory issues, leadership transitions and other issues that create daily PR challenges. Our crisis, PR and events management expertise is deep on both the consumer and B2B channels and our clients are local, national and international.

    We can discuss your crisis communications and planning needs. Sandy Lish, principal and founder, slish@thecastlegrp.com. The Castle Group is a proud sponsor of PRXNE. Castle leverages its Boston connections and global reach to create communications strategies that deliver business results, with an emphasis on PR, events management, crisis communications and digital. www.thecastlegrp.com.

  • PRXNE16 on Election 2016: Has The Media Become The Story?

    Four of the region’s leading political journalists will have an in-depth and dynamic conversation during the lunchtime keynote which will provide PRSA members with an editorial insight into the 2016 Presidential Election that will be a highlight of the PRXNE16 Conference.  Boston’s award winning journalist RD Sahl who has been covering the political scene since 1968 will moderate a terrific panel including the Boston Globe’s Political Editor Shira Center; WPRI’s Political Reporter Ted Nesi, and the Union Leader’s Executive Editor Trent Spiner.

    Is the media responsible for creating Donald Trump and Bernie Sanders?  Would the campaign be any different if there weren’t 17 Republican candidates?  From the Boston Globe’s satirical ‘President Trump’ faux front page to the Union Leader’s retraction of its Chris Christie endorsement, how has journalism changed in the face of this most unpredictable Presidential Race, and its coverage of stories it helped to generate?  What is the role of other local politicians including Elizabeth Warren?  What is it like to be the ‘First in the Nation’ primary from the editor and assignment desks? How has all of this impacted the role of PR professionals who represent organizations with legislative interests? With so much coverage being given on a daily basis to the 2016 Election, how would these busy journalists suggest how organizations participate in, or break through this noise? What will the future look like for both journalism and public relations after November? What lessons is the media learning, and teaching, as we head into the climax of this epic roller coaster headline story of 2016?

    This regional media delegation is sure to provoke the political news junkie in all of us with their privileged, ‘behind the curtain’ revelations that are sure to inspire ample water cooler, colleague and dinner conversation to follow. Most importantly, they will inform your daily media relations and social media activity. Bring your questions for an open conversation following this freewheeling moderated discussion during lunch.

    About Amy Riemer, Principal, Riemer Communications @riemercomm, Chair, PRXNE16 Conference Programming + Speaker Management

    From her North Shore, MA office, Amy provides media relations, trade expo and event coordination services to diverse organizations consumer, technology, nonprofit and trade show management sectors. Her experience proved invaluable to the planning of PRXNE16, for which we fielded triple the number of speaker proposals to available presentation slots. Prior to founding her consultancy, she was affiliated with Reed Exhibitions, Edelman and PAN Communications.