Today is Halloween in the United States. It’s a holiday where we think about skeletons, zombies and the underworld. Where roving packs of children extort candy from us with the promise of mischief if we don’t comply. It’s where 90% of all princess costumes will likely be Elsa from “Frozen” this year.
For those PR professionals not involved in the candy, safety, party and costume industries, what does Halloween mean to them?
With everyone thinking of the underworld, it made me think about the venial and mortal sins that some PR professionals may commit as part of their daily practice of PR. In his Divine Comedy, Dante Alighieri wrote of the Nine Circles of Hell. That caused me to wonder – what are the nine circles of PR Hell?
I debated this topic with some of my colleagues at MSLGROUP and the image above reflects are our initial thoughts on the mistakes some PR people make that should be avoided at all costs.
What did we miss? What do you consider inexcusable mistakes that must be avoided and to what circle of PR Hell would you consign the transgressor? Leave us a comment and let us know your thoughts.
Note: After debating this for a while, we did a search and realized others have used this analogy before. We did not read any of their writing before drafting our own.