Eric Berman

As we transition from winter to spring and the frost yields to warmer temperatures, it can be exciting to experience longer days and see new life emerge.
While I appreciate what warmth and light do for my […]

I prompted Google Bard to “write an introductory paragraph to a story about how public relations professionals should prepare for the rise of artificial intelligence, and specifically, generative AI.”
This is wha […]

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “2023 Global Communications Report,” tangible benefits accrue to com […]

Q: You’re a Framingham native, where your business is located and you have a number of  local/MetroWest clients. How does the hometown aspect factor into the success of your business? 
A: Yes, I’m a Framin […]

February is Black History Month and ColorComm Corporation, the nation’s leading women’s platform addressing diversity & inclusion across the communications, marketing, advertising, and media industries, ann […]

By Ken Scudder

As we enter the age of AI, many people are wondering how this new technology will affect the way we write. Will AI be able to replace writers, or will it simply provide them with new tools to […]

Q: You are the current PRSSA advisor at Boston University and have been teaching there for some time. What is going on with the upcoming generation of professional communicators? What trends are you seeing? Are […]

This month, I am enthusiastically taking the reins of PRSA Boston! I am fired up and want to do great things in 2023. A special thanks to Doug Haslam our 2022 president, and Kristen Foley, who served as our past […]

Boston PRSA members and members of the PR Club rang in the holiday season at Ned Devines on December 1. This was first in-person Holiday Sparkle mixer since the start of the pandemic.

PRSA Boston has named Dan Dent, APR, as the recipient of the 2022 Diane Davis Beacon Award. This honor annually recognizes a PRSA Boston member for his or her accomplishments and contributions in leadership in […]

The Boston PRSA leadership slate presented by the nominating committee for 2023 to the chapter membership. These members will be voted into their positions at the chapter’s annual meeting on December 7, […]

Q: Tell us about your background in DE&I and communications. How have you melded the two to create impactful work?
A: Although I’ve always embedded DE&I in the work I do, I would say that my work in DE&I and […]

Q: You’re a senior media relations specialist with Walker Sands. Tell us about a project or initiative that you are especially proud of.
A: Most recently, I was included on a project for a boomerang client that […]

Q: As Principal and CEO, tell us about Matter Communications’ approach to Diversity, Equity and Inclusion, noting specifically your podcast On The Tech Trail that discusses Boston’s Brand problem.

A: Div […]

On June 8th, PRSA Boston convened at Walker Sands with local journalists and PR professionals for a panel called Sign of the Times, to discuss the intersection of socio- political unrest and activism and new […]

Q: PAN has a well-documented Diversity Equity and Inclusion (DE&I) journey. Please tell us about PAN’s business imperative for DE&I – from both the employer and agency perspective.

A: Our goal is to supp […]

Q: Tell us about Archipelago Strategies Group’s (ASG) unique and intentional approach toward multicultural marketing?

A:  ASG creates multicultural campaigns that are as diverse – in both audience and purpo […]

By Bernandine Cassell, APR

APR – Accreditation in Public Relations – is a mark of distinction in PR; a credential defined by PRSA as certifying your drive, professionalism, and principles, setting you apar […]

By Jamie McIver

Communication Evolution is Boston’s theme during PRSA’s 75th Anniversary, as we spend the year examining the manner in which communicators recognize and embrace change, from the tools, to the […]

Q: What is your most memorable public relations success?

A: I have been fortunate to enjoy many memorable occasions across all the industries my firm represents such as healthcare, travel and tourism, real […]