Public Affairs

  • April 4th Preview: Launching the Cannabis Industry with Francy Wade, Chatter Boss Communications

    Francy Wade owns Chatter Boss Communications, a boutique communications consultancy with clients in both the private, public and non-profit sectors. Some of her recent work been has been on behalf of new cannabis companies, including one of the state’s licensed dispensary pioneers, Cultivate. Her career is a convergence of public relations, research, politics and news experience. She recently sat down with Loring Barnes to chat about the unique experiences of launching Massachusetts into the new world of legalized marijuana.

    Has serving clients in the marijuana sector in any way inhibited your PR consulting practice?

    When I started Chatter Boss a little over a year ago, I had no idea how large the market was for what I was selling: High-touch, high-energy, low-process PR. I love to tell great stories to the right journalists and audiences and not get bogged down in process. I am so blessed that I’ve had an over abundance of clients retain me over over the past 15 months. Usually, my clients and prospects love to see the crazy mix of subject areas I work in. From higher education and education equity to healthcare, fashion technology and marijuana, it has been a wild ride.

    I did, however, lose one piece of new business because of my work in the marijuana space. It was a controversial development project and the company CEO was staunchly against legal cannabis. I am absolutely respectful of people’s opinions and understood his perspective. But, before I walked away, I did want to make sure this individual knew I am the ultimate professional and one client’s point of view never impacts another’s.

    Marijuana isn’t legal nationwide, which has resulted in a prohibition or high restriction of social media usage by dispensaries and cultivation facilities. It’s almost a throwback to our pre-social communications era. How have you helped your cannabis clients to maintain a brand voice as more of these licensed companies have had to launch while being handcuffed in their use of social media?

    I like to use social media as a storyline with media pitching for my marijuana clients. In the days after legalization  in Massachusetts, all of my clients’ social accounts were shut down. On the surface, it might seem debilitating, but not for me. Facebook, which owns Instagram, never gave an exact reason for the move and I thought that was a GREAT storyline for TV and digital media. Interestingly enough, just last week, Facebook announced it was easing its ban on marijuana content, which provided a great pitch point for some stories you’ll see appear very soon. I’m such a tease!

    You’re a parent and travel in other business and community circles. And you aren’t a pot user. Do you find that when people know that as a PR professional, you are a communications counselor to cannabis companies like Cultivate and Sira, that conversations abruptly shift from scouts and soccer to the curiosities of marijuana, and how do you navigate this?

    I do a lot of work in my children’s schools and I am even a catechist for the kindergarten students at my church. So when it comes up that I also happen to work in the marijuana space, people’s jaws hit the floor. I’ve been a goody-goody my whole life, so having a shock factor in my mid-thirties is kind of fun!

    I started out my career as a journalist, so I pride myself on always seeing things from all sides. Before talking about any of my clients, I tend to allow people to tell me how they feel about the industry instead of voicing any opinions. It makes people feel at ease with the subject. If people do have a differing opinion, I tend to share some stories that opened my eyes to the benefits of cannabis as a medicine for veterans. Then let the conversation transfer to the trouble with the illicit market and how many jobs and how much revenue we will get from the legal industry.

    What do you read to keep on top of cannabis business trends, innovators and subject experts? How would you advise someone to steer clear of disinformation?

    I have to say, my clients are the best source of information for me. They have a way of explaining nuanced regulations and trends better than anyone. I feel lucky to work with such smart innovators like Sam Barber of Cultivate and Mike Dundas of Sira. I tend to use them to help journalists understand the stories they are writing, even if they aren’t going to be quoted. The way I see it, we are all building this industry together. Storytelling and the reporting being done will help us document this for the history books in the future, so it is critical we get this right.

    I really like the reporting the Boston Globe has done and the way they have dedicated reporters to this beat exclusively. I had a meeting with some of their staff, including Linda Henry, last year and encouraged them to create and entire Cannabis section of the paper. Similar to the Travel or Arts. It is complex, not only as a political and social issue, but the industry involves banking, scientific and marketing aspects too. It needs to be treated as the unique behemoth subject that it is.

    You’ve had your consultancy, Chatter Boss Communications, for just over a year, after working in respected PR agencies, political campaigns and television news. Did opportunity create the impetus to strike out on your own, or did you decide to take the plunge and hope that the clients would follow? How has life as a solo practitioner surprised or rewarded you, and how would you counsel others who are considering to follow suit to think through this decision?

    I have three children, a 13-year-old stepdaughter, a 5-year-old son and 4-year-old son. When I started taking care of my daughter when she was a toddler, I realized how fast time flies. After having my oldest son, I made a very easy decision to not go back to an agency. Instead, I networked my way into having a few clients and projects that kept me in the game. After my second son, I was approached to more formally work with a political polling firm and got involved with the campaign to regulate, tax and legalize marijuana. When the campaign came to a close, I had a series of fun lunch meetings with former colleagues and friends who kept asking me if they could get me to tell their stories and I gave birth to my fourth child which is Chatter Boss.

    I was meant to be an entrepreneur. It’s in my DNA. My dad owns his own business and he, like me, does some of his best work from places other than a desk and office. My mom, a teacher, stayed home with me until I was in high school, before going back to work and getting her masters. I am trying to take a page from both of my amazing parents and be the best mother and businesswoman I can be. None of this would be possible without my husband’s support. He is, by far, the most talented storyteller I’ve ever met. We don’t have a nanny or full-time help. We work as a team to make sure we are at the top of our parenting and professional games at all times.

    I don’t think agency life is for everyone and I certainly don’t think the solo practitioner road is one that most people find attractive. It is uncertain, exhausting but ultimately exhilarating. I’ve been called naturally caffeinated, which is the highest compliment, and what I think has been the secret to my success in this most recent chapter of my communications career.

    Meet Francy Wade on Thursday, April 4th (@chatterbosscomm) and hear about the landmines and victories on the cannabis industry’s journey in Massachusetts.  She joins an A-lister panel of marijuana business experts and policy influencers. The lively discussion will be lead by Jess Bartlett (@BOSBIZJess), veteran cannabis and craft beer beat journalist for the Boston Business Journal. Click on this LINK to get your ticket.  Special rates for students, young professionals and members. 

    **With special thanks to our generous hosts, Zazil Media Group (@zazilmediagroup). A donation from the event will be made to the Massachusetts Patient Advocacy Alliance.

     

     

  • April 4th Preview: Cannabis Entrepreneur Rob Toof On Leading MA’s Newest Beverage Category

    As co-founder of Altatude Beverage Company, Rob Toof has now traveled the entrepreneurial continuum full-circle with his first investor-supported venture. Rooted in product development and sales, he has worked on the front lines of word of mouth / influencer campaigns (BzzAgent), funding performance (NextGen Venture Partners), building and selling his online education platform to a fortune 500 company (Pearson) and marquee special event planning (The Boston Cup). Just back from an international sales trip, Loring Barnes caught up with him after his latest Logan touchdown to talk about the role of deliberate communications to support the launch of a new cannabis brand and what being a trailblazer requires of a business owner.

    Q. So I’m going to jump right into the deep end: the Wall Street Journal has declared cannabis beverages as “tasting terrible,” with such yummy flavor descriptions as “hints of dirty socks,” a “gross aftertaste” like “dish soap and urine.” Ouch! How do you overcome such caustic critiques to distinguish your brand as being something familiar or appealing and get people to actually track it down and try it? 

    Before I started the business I went from LA to Vancouver with my attorney (him driving), trying and ranking every cannabis beverage we could get our hands; judging them based on taste, dosage, price and packaging. Out of 60 different beverages we tried, for taste five were good, the remaining were undrinkable swill. Why? Beverages are hard to produce and they are at a higher risk of contamination because they’re always wet. It’s highly possible many of the samples we tried were filled with microbials due to lack of preservatives or food science.

    Alta is a line of beverages formulated to mask and accentuate specific cannabis flavors and aromas while also enhancing the effects. With sophisticated flavors that are unique yet familiar, Alta moves beyond beverages to deliver a “reefined” experience for the discriminating cannabis consumer.  Each product is made in small batches and tested by a third party to ensure food safety standards are being met/exceeded.

    Our team bench is deep in beverage experience including: a food scientist, a sommelier, a café owner, a soda company owner, a vermouth maker and a cold brew expert. We feel confident on the flavor front.

     Q. Communicators with IPO-readiness experience understand that an investor-backed start-up needs a strategy that supports a payback end-game, and possibly an acquisition as an exit strategy. You’ve been down this road as an investor. Now you’re the owner accountable to investors. How does this perspective shape how you value and use public relations as a value driver to build revenue?

    I’ve run my own company with a successful exit to a publicly traded Fortune 500 company. Prior to that I ran word-of-mouth campaigns for brands like SC Johnson, Kraft and IBM on launching new products, which worked closely with PR to get the word out. Word of mouth is the most important aspect of our brand strategy. Shortly behind that is traditional PR. Any credible third party, especially for a cannabis product, means the brand name is trustworthy.  There are a lot of bad products out there and in the end, it will come down to brand reputation.

    Q. Is there any aspect of investment performance that risks impatience for your company to mature and achieve its intended potential? How does financial discipline shape your marketing and PR priorities?

    A: Canning equipment is the biggest. So, if you think of us both as a brand and as a platform, we have two main goals. Our first goal is to expand our own brand. Our second goal is to help other brands produce their beverages on our platform when we have latency. We believe this strategy allows for frequent content creation, PR opportunities, and unique brand experiences that we can budget and plan for before a project even begins.

    Altatude is in a unique real-time challenge: defining a new product category and carving out a distinct brand personality within it. That’s a tall order, at a time when you are spending to hit the retail and restaurant marketplace on all cylinders. How much of your messaging is directed to educating the general population versus customers and buyers?

    A: We are a sales organization first and foremost, which means I’m measuring number of store fronts and units moved weekly, not brand awareness mostly right now. That being said, we know patients and budtenders are influencers to their networks, so we are beginning to work more closely with these audiences to help them understand the value of drinkables, nanotechnology, micro-dosing and sipping Alta.

    Q. The role of social media in the media mix has some restrictions for cannabis where marijuana is not yet universally legal. When you look at earned, owned and paid media, which of them is proving most productive for Altatude? How do you look to measure the impact of your overall media strategy, and as the owner, are you willing to pay for measurement as a feature of your overall communications program?

    We use Instagram, Facebook, LinkedIn, which we update regularly. We are in an interesting spot as we are about to launch our own CBD line, which is hemp derived, which opens up a bunch of legal questions regarding what we can and can’t do from a promotion stand point. At this point, I’m not willing to pay for measurement beyond SEO and CPA for online reservation, delivery and orders/subscriptions.

    Q. PRSA Boston embraces mentoring and is a career gateway to new graduates and early-stage public relations, social media and sales-focused communicators. Does Altatude offer paid internships and if so, how should someone make themselves known to you? Does it go without saying that interns or employees have to be cannabis consumers, in whatever form that is?

    A: We would love to hear from PRSA affiliated interns. Pay is based on a case-by-case basis. If you have interest in working at Altatude please email info@altatude.com. Consumption is not a requirement. 80% of our team consume less than once a month.

    Q. What is the biggest misconception about the cannabis economy that you would like legislators and/or journalists to better understand?

    A: Dosing is very individual and there needs to be more understanding/less restriction within dosing for the recreational market. For example, recreational beverage have limitations in Massachusetts of 5mg per serving/can/beverage. In that same recreational transaction, a consumer can buy a syringe with 850mg of THC, which they are more likely to over medicate with. So long as there are concentrates for sale, drinkables shouldn’t have dosing restrictions as low as they currently do.

    Q. You’ve been traveling, but you likely haven’t found Altatude at an airport bar in between flights. When you’ve got time to kill, what is your beverage of choice?

    A: I don’t drink much alcohol anymore now that I’m drinking cannabis. No hangover and lower calories. Staples though are water and coffee.

    Meet Rob Toof on Thursday, April 4th and hear about beverages as the newest cannabis industry’s  product category (plus sample some Alta Fueganon-infused). He joins an A-lister panel of marijuana business experts and policy influencers. The lively discussion will be lead by Jess Bartlett (@BOSBIZJess), veteran cannabis and craft beer beat journalist for the Boston Business Journal. Click on this LINK to get your ticket.  Special rates for students, young professionals and members. 

    **With special thanks to our generous hosts, Zazil Media Group (@zazilmediagroup). A donation from the program will be made to the Massachusetts Patient Advocacy Alliance.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

  • April 4th Preview: Meet Cannabis Control Commission’s Exec. Dir., Guiding MA’s Hottest Economy

    In 2008, the vote by Massachusetts to decriminalize marijuana set the BayState on its journey to legalizing cannabis by a ballot initiative eight years later. This set into motion the need for a centralized authority whose purpose was to operationalize the law for the opening of medical and recreational retail dispensaries across the state. Enter the Cannabis Control Commission, (CCC) which has handled the dizzying charter of providing host municipalities with guidelines intended to balance community impacts with new revenue opportunity. As its Executive Director since the agency’s found, Shawn Collins brings the most current perspective on this growing industry. He recently shared his insights about how public affairs have been an economic driver with Loring Barnes for a PRSA Boston’s Fast Five… and a few more questions.

    On April 4th, some members of the Cannabis Control Commission’s communications team will be in attendance. Our team includes:

    We draw agency talent from the State PRF60 Contract for advertising, graphic design and public awareness, including this campaign:  “More About Marijuana

    Q: We share the experience of holding elected office in respective hometowns. Interestingly, you were chair of your school committee. As a general statement, schools are a municipal department that will claim new budget needs to fund educational impact or mitigation programs stemming from the arrival of local cannabis cultivation or dispensaries. How has your insight from your elected office tenure factored in decisions as related to deploying state-level marijuana health and safety programs targeting youth, families, staff nurses and educators? What is the delineation of educational resources to be provided through the CCC versus the Department of Public Health?

    A: Public education and awareness, especially during the infancy of this industry, is critical.  Our campaign, “More About Marijuana,” specifically identifies the importance of parents talking with their children about the potential impact of youth access.  It also reminds parents that if they intend to purchase and consume adult-use cannabis, they also have an obligation to keep those products safe and secure within their home.  We have made these public awareness materials, including rack cards, available through the state’s clearinghouse and shared them with superintendents across Massachusetts. Education and awareness are the best tools we have, and we’ll partner with anyone that can help us get those messages out.  That includes other state agencies, as well as local and community partners.

    Q: You’re an attorney. How do you reconcile protection of First Amendment rights with the recent actions taken by Instagram and Facebook to delete social media accounts of early-stage marijuana businesses, to include those newly opened in Massachusetts? For a small business, social media is a key engagement tool used for marketing and education.  Is the CCC taking an advocacy position or providing guidance to these businesses as how to navigate social media?

    A: I’m an attorney, yes, but I’m not in the best position to offer legal advice in this particular area.  The Commission, consistent with our objective to be as available and transparent as possible, does seek to leverage social media as often as possible to get our own message out.  We know that a lot of our key constituency can be found on these platforms. We also know, too, that kids are present and active on these platforms. So, we do expect any of our licensees to be mindful of that when using these tools.  

    Q: A cornerstone of the cannabis industry is social equity, which is a program described as a deliverable by the CCC. How does the CCC advance access to small business investor capital, grants or other benefits for minority or underrepresented business populations if federal lending laws make it so difficult?

    A: This is really the challenge that is facing this industry and these entrepreneurs across the board.  Access to capital limits everyone’s access to this market, but especially hinders those small business owners that aren’t independently wealthy.  Given the federal constraints, the solution may have to be multi-faceted. This could include state-run and supported programs, including grants and loans, as well as private investments targeted specifically to small business, particularly those economic empowerment applicants and social equity program participants.  There is no one, single solution to this.

    Q: Does the CCC hire paid interns for experiences supporting communications, public affairs or outreach functions? Will the CCC be expanding to meet the needs of the growing cannabis industry?

    A: As a start-up agency, our Commission is always looking to add additional resources and support.  We have tried to develop a strategic approach to public awareness and community outreach, and both are two areas of potential growth within the Commission.  We do not currently have any opportunities for internships, but think they are something we will absolutely consider in the future.

    Q: What is the biggest misconception or information gap that the CCC is working to address?

    A: While the Commission has broad regulatory authority, we do not oversee all things cannabis-related.  We rely on other state agencies and scores of local partners to regulate this new industry. Relatedly, residents have a lot of rights with this new law, including the ability to grow plants in their home.  This isn’t something the Commission has the authority to police, but we’d gladly work with residents to understand their rights and limitations, as well as local authorities in a similar manner. Lastly, I think it is important for folks to remember that we’re still a young and growing agency.

    Q: In the morning when you’re enjoying your morning coffee, what are you reading to start your day? Then during your commute, do you listen to podcasts or news stations as might intersect with your need to keep on top of cannabis-related topics?

    A: I rely on local media in the Boston area and other regional outlets in the state to get my news every morning, including the Boston Business Journal and Boston Globe.  I also make a point to scroll through Flipboard, which helps me cast a much wider net for all news – including cannabis.  As for my commute, I’ll admit I’m much more likely to listen to “The Daily” from the New York Times, or “Up First” from NPR, as opposed to cannabis-related podcasts.  Sometimes I need the break.

    Meet Shawn Collins on Thursday, April 4th and hear from the agency tasked with shaping a safe and equitably accessible cannabis industry in Massachusetts.  He joins an A-lister panel of marijuana business experts and policy influencers. The lively discussion will be lead by Jess Bartlett (@BOSBIZJess), veteran cannabis and craft beer beat journalist for the Boston Business Journal. Click on this LINK to get your ticket.  Special rates for students, young professionals and members. 

    **With special thanks to our generous hosts, Zazil Media Group (@zazilmediagroup). A donation from the event will be made to the Massachusetts Patient Advocacy Alliance.

     

     

  • Fast Five: with Richard Chacón, Executive Director of News Content, WBUR, Boston

    As executive director of news content for WBUR, Richard Chacón oversees all aspects of local radio and digital news content for WBUR, Boston’s leading public radio station.

    Richard’s career includes more than 20 years of experience in print and broadcast journalism, public affairs, politics and government. As a journalist, Richard has worked at The Boston Globe, where he covered Boston City Hall and higher education and was the Latin America bureau chief, based in Mexico City. He also served as deputy foreign affairs editor and as ombudsman. In addition, he has worked at New York Newsday, WCVB-TV in Boston and KTSM in his native El Paso, Texas.

    Beyond journalism, Richard also served as director of communications for Deval Patrick’s gubernatorial campaign in Massachusetts, and later served in the governor’s office as director of policy and then as executive director of the Massachusetts Office for Refugees and Immigrants. He also served as a speechwriter in the New York City mayor’s office under David Dinkins and later as deputy media director for the 1992 Democratic National Convention in New York City.

    We caught up with Richard prior to the 2017 PRSA Boston Annual Meeting where he is scheduled to give the keynote address.  We asked him about the future of news and how media platforms like WBUR are evolving.

    What led you to become a journalist and why did you decide to join WBUR?

    Endless curiosity – about how things happen, why and about the people involved. I’ve had this curiosity ever since I was a young boy growing up in the desert in El Paso, TX. My very first job was as a newspaper delivery boy. I’ve been blessed to have had some wonderful experiences in print, broadcast and multimedia newsrooms and working with some talented colleagues along the way. I’m especially pleased and proud to help lead one of the biggest and best newsrooms in public radio. As WBUR grows and becomes more of a primary source of news and information – especially during this transformational time in Boston’s history – we have an opportunity and obligation to help lead the public dialogue on many important issues in our community.

    Will presenting news to audiences continue to evolve or change in 2018? If so, how?

    Newsrooms across Boston and the country are in the midst of rethinking and redefining how they collect and deliver the news – that includes WBUR. We know that over half of our audience experiences our multimedia content through mobile devices, so our content must be mobile friendly. Visual presentations of content – videos, photos, data visualization – are growing in importance for stories, especially those that are shared through social media channels. Although terrestrial radio continues to reach our largest audience, on-demand listening – whether through podcasts or streaming – is growing in popularity for our audience, especially younger listeners and readers. But even amid all of these changes, it is important that we always remain committed to the traditional values of fair, aggressive and transparent journalism.

    PR people continue to see the lines are blurring between advertising and editorial. Is this impacting how you and your team at WBUR report news? If so, how?

    News organizations are also constantly looking for new business and financial models to help sustain the journalism. Increasingly, we’re seeing the development of “sponsored content” which can sometimes look, walk and quack like newsroom editorial content. As a former ombudsman for the Boston Globe, I think it’s very important that news organizations are both very careful and very clear with audiences about what is advertising and what is news coverage. So far, I believe most organizations – including WBUR – has maintained that line between advertising and editorial but it’s an evolving and ongoing discussions (and debates) that we have on these issues.

    Why was it important to develop online niche sites, such as the ARTery and Edify, or podcasts such as Modern Love?

    As WBUR continues to grow as a multimedia destination for news and spoken-word content, we are constantly experimenting with new forms of presentations and platforms. We have national programs that reach millions of listeners across the United States; and we have sound-rich podcasts that share peoples’ personal stories and perspectives. In our local newsroom, we’ve developed a number of multimedia content “verticals” as a way to chronicle many of the dynamic sectors that are part of our knowledge-based economy around Boston. We’re building teams of journalists to bring WBUR’s high-quality storytelling to these sectors: “BostonomiX is how we cover tech and innovation; “CommonHealth” covers health and science; The ARTery is how we capture our increasingly diverse arts and culture scene; “Edify” is how we cover the many facets of teaching, learning and education. The great news is we are developing new ones for 2018!

     Why is hosting events important to WBUR? How will this continue to evolve in 2018?

    WBUR believes it has both an opportunity and responsibility to lead the public conversations on important topics with newsmakers, thought leaders, idea makers and diverse members of our communities. That’s already what we do every day on air and online. We do it through our selection of news stories and topics, our regular use of polling to key issues like the opioid crisis or climate change, and through our growing use of social media and crowd-sourcing. Convening more public events is a natural extension of our role as a public institution. We regularly host public events at WBUR that include many of our journalists. We also sponsor and produce dozens of other events all over the region because we believe strongly in our role of gathering communities together for thoughtful discussion. Sometimes these events can be a source of revenue for us, but more importantly, it’s an opportunity to constantly cultivate and grow our public media audience. There will be some more exciting news on this front also in 2018!

     

    Do you have a candidate for a FAST FIVE interview? Email Joshua Milne at josh@joshuamilnepr.com and pitch your expert! 

    Disclaimer: The views and opinions expressed in this article are those of the author or the individual being interviewed and do not necessarily reflect the official policy or position of PRSA Boston, PRSA National, staff or  board of directors of either organization. 

     

     

  • public affairs

    FAST 5: Q&A with Corning Place Communications Managing Director and Executive Vice President, Paul W. Larrabee, APR: Five Things to Know About Integrating Strategic Communications and Advocacy Campaigns

    In Public Affairs on

    There has been significant debate in New York lately about the blurred lines that exist when the power of public relations and government affairs are combined to create an integrated strategic campaign.  As a result media relations specialists, political consultants and multi-tool lobbyists are all playing on the same field and intensified the spotlight on the public relations pro.

    We sat down this week with Paul Larrabee, APR, Corning Place Communications Managing Director and Executive Vice President, to learn more about integrating strategic communications and advocacy campaigns.

    1. What is public affairs?

    In state capitals from Albany to Sacramento, legislative bodies pass budgets and laws that have serious consequences for groups ranging big banks and insurance companies to not-for-profits and trade associations, and everything in between. These organizations frequently require the benefits of a campaign to elevate profile and identity, usually through the media and ultimately that touches legislators who will be ask to vote yea; or nay. The method of influencing these audiences and how it relates to government action is public affairs.

    1. How is public affairs different from public relations?

    Public affairs and public relations are close tactical cousins – in essence two branches of the same strategic tree.  Both employ similar tactics like using earned media to advance a point of view, or employing social media to rally support for a cause and engage an audience.

    However one of the biggest differences is the element of time and the limitations of space. If you’re trying to help a client get a bill passed (or defeated), and the legislature is due to adjourn you must act decisively to meet your objective. Additionally, you’re competing against the merits of thousands of other bills – and the attention of a few coveted journalists dedicated to reporting state government and politics.

    1. What does an integrated communications and advocacy campaign look like?

    An integrated campaign involves aligning a communications strategy with the government affairs staff and the legislative calendar. Corning Place Communications employs a unique branded strategy which it has dubbed: Affirmative, Layered and Sustained messaging.

    1. What are the components of the Affirmative, Layered and Sustained approach?

    It’s something that we came up with to help our clients more easily understand our achievement-oriented method. Affirmative means, say what you’re for; rather than what you’re against. Layered: say it across various platforms including traditional channels, such as print and broadcast outlets, as well as through the geometrically expanding social media community that relies on video content. And, sustained means committing to a message and campaign duration that will put you in a position to achieve your goals.

    1. How is public affairs changing?

    One of the main ways public affairs and public relations are changing is through the continuing downsizing of newsrooms across the country. With fewer reporters, on tighter deadlines, tasked with retaining readers and viewers, there is a trend to publish the entertaining or outrageous, rather than the meaningful.  Additionally, journalists are expected to write and file stories – and post social media teasers so quickly that the ability ask the additional question, or expand the complex thought can be is limited. These changes present significant challenges for the way public affairs firms execute campaigns and only agencies that learn to adapt will be able to continue to serve their clients in the future.

    Paul has led Corning Place Communications since 2011 following a 22-year career in state government. During that time, Paul served three Governors, an Attorney General and the state Assembly leadership as a senior communications strategist and spokesman. His appointments included positions such as First Deputy Commissioner for the Office of General Services (OGS) and Deputy Press Secretary to the Governor.  He holds a bachelor’s degree in Economics from the State University of New York at Albany.

    Corning Place Communications is an award-winning full-service strategic communications and public affairs firm based in Albany, NY specializing in developing integrated strategies incorporating media relations, public affairs, strategic planning, social media management, crisis mitigation and organizational development to provide effective, achievement-oriented client services. CPC has been recognized by its peers in the Public Relations Society of America with the Empire Award for Communications Excellence in 2011, 2012 and 2014.

    About Fast 5

    This is a feature of PRSA Boston’s Hot Topics blog page. The expert subject is someone who is clearly in demand, on the go, and nailing them down for a conversation is about as easy as … winning Powerball at $1.5 billion! But we know leaders like to share, so check back for insights, wisdom, author’s books about to hit the stands and other valuable tips. @prsaboston #prsabos

    Do YOU have a candidate for a FAST 5 interview? Email: Joshua Milne at josh@joshuamilnepr.com and pitch your subject expert!

    Disclaimer: The views and opinions expressed in this article are those of the author or the individual being interviewed and do not necessarily reflect the official policy or position of PRSA Boston, PRSA National, staff or  board of directors of either organization.