The Greater Boston Food Bank (GBFB) is the largest hunger relief organization in New England and among the largest food banks in the country. GBFB’s mission is to End Hunger Here in eastern Massachusetts, and our strategic objective is to provide at least THREE MEALS A DAY to everyone in need in eastern Massachusetts.
The Public Relations Coordinator plays an important role in raising awareness of GBFB’s mission to end hunger here and vision for a hunger-free Eastern Massachusetts among media and the general public. Reporting to the Director of Communications and Public Affairs, the Public Relations Coordinator will assist in identifying media relations priorities and creating and executing an annual public relations strategy by working closely with the internal communications Team GBFB members and external PR firm.
Work with the Sr Director of Marketing/Communications, the Director of Communications and Public Affairs and external public relations firm, assist in leading and managing the process for identifying annual public relations goals and annual public relations planning process.
Execute public relations plan by assisting with day-to-day relationship and activity with public relations firm.
Assist with responding to media inquiries. Identify and communicate key messages and prepare GBFB spokespeople who will speak on behalf of GBFB. Manage media relationships and follow-up.
Manage media visits and events taking place at GBFB. This includes oversight of logistical details as well as strategy behind message planning.
Respond to other external public inquiries from schools, students, etc., including requests for GBFB speakers.
Maintain the Press Room and Recent Coverage sections of the GBFB website with the Digital Marketing Manager.
Assist Digital Marketing Manager with executing social media during events and on a needed basis, including drafting sample Twitter/Facebook/Instagram posts based on GBFB content. Contribute to editorial calendar for social media calendar.
Edit video content for web and social, and catalogue video content as needed.
Contribute to and manage GBFB blog posts.
Collaborate with key internal stakeholders and the communications and marketing team to identify GBFB stories and content and assist with integrating communications planning in conjunction with the Director of Communications and Public Affairs.
Experience and Skills:
Demonstrated excellence in written and verbal communications skills.
Excellent interpersonal skills with ability to build effective relationships at all levels, both internally and externally.
Proven ability to handle multiple and varied tasks.
Strong computer skills with Microsoft Office suite.
Ability to work independently as well as a team player.
Sensitivity, tact, diplomacy and experience in handling confidential information.
Bachelor’s degree in public relations, journalism, communications or related field.
One to three years of experience in public relations and/or communications.
Experience and understanding of writing effectively across different mediums (e.g., event/interview briefs, website, blog, speaking points, etc.).
Familiarity with social media platforms including Twitter, Facebook, Instagram, etc.
Experience with digital technology and video editing software packages is a plus but not required. (e.g. Premiere Pro, After Effects, etc.)
Demonstrated ability to work within an organization emphasizing teamwork and excellence.
Ability and willingness to travel (10% of the time, domestically).
Passion for GBFB’s mission and the ability to communicate it.
Experience or familiarity with the Boston media landscape.
Work Environment/Physical Demands:
Lift or carry up to 25lbs
Ability to sit up to 3 hours at a time
Ability to work within an open air/cubicle environment
To apply for this job please visit gbfb.atsondemand.com.