PRSA Boston Q&A with Eduardo Crespo, CEO, Hispanic Market Solution
Why do some communities thrive while others become ghost towns? Building an audience is already tricky, but establishing a true community in today’s global marketplace is even harder.
PRSA Boston took some time recently to speak with Eduardo Crespo, CEO, Hispanic Market Solution to learn more about his take on diversity in the workplace. Eduardo will be one of the featured experts at the Community Building Workshop on Thursday, March 16, at The NonProfit Center of Boston. You can get your ticket here.
The Hispanic market is growing rapidly in the next 25 years – One in four U.S. residents will be Hispanic in 2050. What are the two most critical issues facing companies planning to enter or expand in the U.S. Hispanic market?
The two most important issues are dealing with cultural issues and linguistic considerations. Companies must be proactive in understanding, reaching and servicing the U.S. Hispanic community.
Recently, the “white ceiling” for people of color has replaced the “glass ceiling” that limited life choices for women 20 years ago. How can companies engage and mentor a diverse workforce to achieve competitive advantage?
Being genuinely interested in responding to the major change in demographics happening in the U.S. by hiring, retaining and promoting Hispanics at all levels of the organization is one way. It has been proven that Hispanic cultural values can become a major asset in progressive companies.
What three strategies can small- and medium-size companies use to foster a respectful and inclusive workplace?
- Welcoming and recognizing Hispanics as an integral, high-value asset of a company’s workforce.
- Offering Diversity and Inclusion training to all employees to create a friendly, employee-centric workforce that recognize its differences and works in unison to achieve the company’s goals.
- Hiring and promoting Hispanics to leadership and executive positions while encouraging them to become mentors and company spokespeople.
Crespo is a bilingual/bicultural professional with more than 20 years of regional and national U.S. Hispanic and Latin American marketing and recruitment experience. Increasing awareness about these markets and providing strategic thinking, generating new business and creating “out of the box” solutions are his core strengths.
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