Immersive Storytelling: Transforming Brand Experiences Online


Immersive story telling creates interactive experiences that captivate you, keep you engaged and linger long after the experience is over. Great brands do it, and now you can learn their secrets. Join PRSA Boston for Immersive Story Telling: Transforming Brand Experiences Online. This is your chance to get insights on the latest strategies and tactics of building an immersive story with authenticity and integrity through multiple platforms. Our story-telling experts will lead an in-depth conversation on how to:

  • Develop a compelling storyboard with visual and emotional assets
  • Identify elements and tools that create new experiences for audiences
  • Share messages and spark audience engagement online that support your brand

Get your tickets ($25 for students and Associate Members; $30 for Members; and $40 for Non Members) HERE.

Parking + MBTA: one block from South Station (Amtrak, Commuter Rail, Subway, Bus Depot).Parking ($$) is available at Two Financial Center, diagonally up the street. Visitors often park on street lots by the Children’s Museum & walk or take a cab to the Center.

PANEL

 Ian HS

Panelist: Ian Cohen

Global Executive Producer & President; Content Creation and Innovation at Weber Shandwick

A former television producer turned brand storyteller, Ian leads an award-winning team of creators, producers, directors and editors at Weber Shandwick. Ian has been a sports director, reporter, producer and photographer. At Weber Shandwick, he is the Global Executive Producer & President, Content Creation and Innovation. Ian has written widely on video in PR, including a recent post on PR Week.

 

 

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Panelist: Jason Frazer

Investigative Reporter at NECN; Independent Media Trainer
Jason brings multi-platform storytelling to life as an investigative reporter at NECN/NBC Boston and as an independent media trainer, where he coaches clients in the art of storytelling for their brands, organizations and causes. Before joining NECN/NBC, Jason worked as a reporter at CBS affiliates in Hartford, Rochester and New York.

 

 

Jenna Lebel_Headshot

Panelist: Jenna Lebel

AVP & Head of Digital Marketing at Liberty Mutual Insurance

Jenna is the lead social marketer at Liberty Mutual Insurance, a Fortune 100 company where storytelling connects customers to her brand on multiple platforms, every day. Before Liberty, Jenna held senior level marketing and brand management roles at Likeable, The K Buzz, Experience, Inc. and the International Olympic Committee.

 

Maureen O'Connell

Moderator: Maureen O’Connell

Digital Marketing Instructor – Bay Path University

 

 

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Event Details

When
June 7, 2017
5:30 pm - 7:30 pm


Where
The NonProfit Center of Boston
89 South Street
Boston, MA