Workshop: How to Develop Community Engagement for a Brand or Non-Profit Mission

Why do some communities thrive while others become ghost towns? Building an audience is already tricky, but establishing a true community in today’s global marketplace is even more difficult. Join us on March 16 to go beyond diversity and hear four nationally recognized expert thought leaders discuss how to build community with authenticity and integrity.

Each expert panelist will host a table of attendees for 15 minutes, presenting a recent case study to spark discussion. During the evening, attendees will have the opportunity to hear three panelists discuss community building best practices in a small group setting. Get your tickets ($20 for students and YPN; $25 for Members and Non Members) here.

Parking + MBTA: one block from South Station (Amtrak, Commuter Rail, Subway, Bus Depot).Parking ($$) is available at Two Financial Center, diagonally up the street. Visitors often park on street lots by the Children’s Museum & walk or take a cab to the Center.

Panelist: Tina Cassidy

EVP & Chief Content Officer InkHouse

Tina Cassidy’s passion for connecting stories with the right audience has not changed since she began writing for newspapers as a teenager, but the vehicles for doing so and her job titles have: Reporter, editor, author, blogger, twitterer (@tinacassidy2), public relations strategist. At InkHouse, she leads account teams that work on campaigns, launches, branding, and issues management. She also oversees InkHouse’s Content Bureau, which produces bylines, op-eds, Web content, speeches, e-books and other communications that reflect the voice, vibe and goals of the organization for which they are written. And she leads the firm’s real estate practice, which includes community relations, permitting, branding, messaging, social content and event planning.


carol march 17 2017

Panelist: Carole Copeland Thomas, MBA, CDMP, CITM

Global Thought Leader and Trainer

Carole Copeland Thomas (@GlobalCarole) moderates the discussions of key issues affecting our global marketplace. She has her pulse on the issues affecting working professionals and consults with industry leaders on a regular basis. From speaking at the Federal Highway Administration, SHRM, State Street Corporation, Verizon, Cargill, and Monster Worldwide to interviewing experts around the globe, Carole knows how to analyze the dynamics of a changing marketplace.


crespo march 2017 program

Panelist: Eduardo Crespo, MBA

Founder and CEO of Hispanic Market Solution

Eduardo Crespo is a bilingual/bicultural professional with over 25 years of senior level US and international expertise in leading teams in Hispanic/multicultural marketing, advertising, PR, diversity, business development and fundraising. Also, he thrives in increasing awareness about these markets, advocating for the inclusion of Hispanics, providing strategic direction, generating new business, creating “out of the box” solutions and compelling campaigns, and connecting brands with the US Hispanic media or directly to the consumer are his core strengths.


kelley chunnModerator: Kelley Chunn

Social Entrepreneur and Communications Consultant, Kelley Chunn & Asscociates

Kelley Chunn (@KelleyChunn) specializes in multicultural and cause-related public relations and marketing. She helps organizations to build relationships with the diverse audiences of today’s expanding multicultural markets and promote social change.



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Event Details

March 16, 2017
5:30 pm - 8:00 pm

The NonProfit Center of Boston
89 South Street
Boston, MA