“A significant portion of the world’s population is now online—more than two billion users worldwide. Approximately 70% of global online consumers watch online video, streaming an average of more than 200 videos per month in the US alone. Consumption of video across multiple platforms is now a global phenomenon, with video comprising the majority of internet traffic for the first time in 2012, and video accounting for 40% of global mobile bandwidth.” This gives companies a variety of opportunities to capture consumer and employee attention.

Please join us as we discuss using video to tell your story. Our panelists will share tips on production, distribution and measuring your success.

Discussion topics include:

• How video can be used for crisis PR or issues/reputation management
• CEOs and whether they all should be in front of the camera
• How video seeding works and whether you can really make a video “go viral”
• How best to use video in press releases, product launches, new executive hires, and more
• The role video plays a role at in-person events
• Whether video is for all brands, clients and audiences

excerpt from NASDAQ Multimedia Communications Blog

Event Details

Where
Cafeteria at 22 Thomson Place
22 Thomson Place
Boston, MA

Tickets