Personal ethics can be tested in PR. For example, have you been asked to alter public information to media? How do you decide what information to tell and not tell media during a crisis? Learn how to be an ethical problem-solver in PR! This event is postponed until 2017. For information about the new date, please contact kelly@prsaboston.com. During an interactive workshop, participants will: – Use a framework for navigating ethical dilemmas in PR; – Explore solutions, their impact on stakeholders and your personal ethics; – Learn how to counsel colleagues/clients/bosses on successful outcomes. Four experts will lead a robust discussion and interactive workshop, Solving Ethical Challenges in PR, on Wednesday, Oct. 26, from 6pm-8pm at Lasell College in Newton. The event will be held at the Arnow Campus Center, 131 Woodland St (corner of Seminary Ave and Woodland). Free, on-campus parking will be available in the Arnow Campus Center garage on Seminary Ave. Order your tickets via Eventbrite here.
Howard Burson Professor and Chair in PR, College of Communications, Boston University Don has been conducting research about ethics and social responsibility in PR for more than 30 years and recently co-authored the book, Public Relations Ethics: How to Practice PR Without Losing Your Soul. @COMatBU Senior Vice President, Strategic Communications, ML Strategies A former journalist, Nancy has a wide-ranging practice that includes reputation management, strategic public relations consulting, media training, community relations, and litigation support. EVP and Chief Reputation Officer at Cone Communications Mike has deep experience identifying, preparing for, and mitigating reputational risk. He specializes in handling ethical issues in PR; crisis preparedness/prevention/management; CSR strategy and communications for businesses and non-profits; and media training and spokesperson preparation. @Cone; @Mike_Lawrence
Professor, Lasell College Tom is the newly appointed Coordinator of the Junior Ethics experience at Lasell College, where he has served as the Director of the Center for Spiritual Life for the last six years. Dr. Sullivan also teaches Philosophy and Ethics.
Don Wright, Ph.D., APR, Fellow, PRSA
Nancy Sterling, APR
@MLStrategies; @Nancy__Sterling
Mike Lawrence
Tom Sullivan, Ph.D.
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Event Details
WhenOctober 26, 2016
6:00 pm - 8:00 pm
Where
Arnow Campus Center at Lasell College
131 Woodland St
Newton, MA