In public relations today, it can be argued that creativity has never been more crucial in helping organizations excite their communities of fans, distinguish themselves from competitors and earn the media spotlight. Please join us as panelists from companies including Dunkin’ Donuts and Brodeur share their perspective on the importance of creativity in communications and how to best develop “The Big Idea” that can lead to breakthrough PR.

Discussion topics include:

• Can creativity be taught? What are some ways to help PR professionals become more creative?
• What are some of the best processes, tips and tricks for developing big ideas?
• What are some the most effective ways to sell in a big idea?
• What are some of the biggest mistakes PR people make when developing big ideas?
• How “big” must a big idea be? What are C level leaders seeking in a big idea?

Speakers:

Nicole Shepard, public relations & social media specialist, Dunkin’ Brands Inc.

Mark Malinowski, vice president, group director, Consumer Practice, PAN Communications

Event Details

Where
PAN Communications
255 State Street
Boston, MA

Tickets