Each year, PRSA Silver Anvil Awards judges note that just a few improvements to entries can make a big difference in helping submissions stand out from the competition. The usual culprits of a poorly written submission are campaign objectives that are either weak or not measurable.

Get inside advice and gain practical tips on how to submit the best entry from frequent Silver Anvil judge Kelly Womer, ABC, APR, Fellow PRSA, vice president and partner, Linhart PR, and 2015 Best of Silver Anvil winner Mike Flanagan, partner, LDWWgroup. They’ll tell you how to improve your 2016 submission by sharing:

·         What judges look for in a submission.

·         How to showcase measurable goals and results.

·         How to tell a compelling, complete story throughout your entry.

Register: http://www.prsa.org/Learning/Calendar/display/6990/Anvil_Thinking#.VpWgoVn9bOQ

Event Details