Facilitated by Robert J. Beadle, Corporate Sponsorship Training & Consulting

DATE: Tuesday, March 15, 2016 – 12:00PM–12:50PM

If you are a manager of your company’s brand, marketing or PR, who cares deeply about connecting with your audience, energizing them, and positioning your company as a trusted thought leader, then you must learn the new rules of corporate sponsorship if you are to succeed.

There are thousands of non-profit organizations, professional associations and private companies that have invested fortunes to research your target market, track down your ideal customers and stakeholders, and then build trust with them over years.

They are offering you a chance to leverage their good reputation and connect with their audiences through a corporate sponsorship or marketing partnership.

However, many companies still manage to get sponsorship wrong and leave these events without real results to show for their efforts.

So how do you avoid becoming one of them?

You are invited to join us for this special PRSA Boston webinar training, where you will learn:

• Why the “old rules” of corporate sponsorship no longer work with today’s advertising-weary audiences.
• Case studies from companies that are successfully using the “new rules” to build loyalty with existing customers and to attract new ones.
• How to locate yourself on the “brand life cycle” to determine which sponsorship tactics are perfect for reaching and inspiring your target market.
• How to choose the right marketing partnerships & sponsorships for your brand, while avoiding the money pits.
• 3 tools to engage and activate your audience so that they trust you, remember you, share you with their networks, and ultimately buy from you.

Register for FREE at: https://goo.gl/LRYN6y

Questions? Contact robert@robertbeadle.com or 401-632-6573

About the Instructor: Robert Beadle is a corporate sponsorship trainer and consultant who shows brand and marketing executives how to re-engineer underperforming sponsorships and realign these partnerships with their company’s true marketing objectives. He has worked with dozens of brands such as JPMorgan Chase, Arpin Van Lines and the Boy Scouts of America. Robert is a past-president of the Southeastern New England Chapter of PRSA and winner of the SBA Young Entrepreneur of the Year Award for New England.

Event Details