Social Media Summit 2018


Hear from some of the region’s most forward thinking agencies, organizations and content creators at

PRSA Boston’s 6th Annual Social Media Summit.

Friday, May 11, 2018

Bentley University


Don’t miss this opportunity to network with some of Greater Boston’s best brands and key social strategists!

Speakers and Schedule

8:30 a.m. Breakfast and Registration

9:30 a.m Welcome

9:35 a.m. Opening Keynote – Deirdre Breakenridge is Chief Executive Officer at Pure Performance Communications. Deirdre is a veteran in PR, marketing, and branding, having worked with organizations such as  Georgia Tech, JVC, Kraft, Nasdaq, NBA and the Public Relations Society of America.

10:30 a.m. Panel Discussion:  Using Storytelling to Build Engagement

Moderator: Adam Ritchie, Adam Ritchie Brand Direction


11:20 a.m. Panel Discussion: Keeping Your Brand Reputation Clean

Moderator: Beth Gibbons, The Hollywood Agency


12:00 noon   Lunch – Keynote Speaker. Stephanie Kaplan Lewis, Co-founder, CEO & Editor in Chief, Her Campus Media 

1:00 p.m. Panel Discussion: Measuring Success on Social Media

Moderator: Shannon Giordano, Serendipity Social Media


  • Melissa Mann, Education First
  • Lucia Maffei,  BostInno
  • Rachel Happe, Community Roundtable

2:00 p.m. Meet the Experts roundtable discussions

2:50 p.m. Closing

Thank you to our sponsors: 


We always secure marquee speakers and innovators to headline the Social Media Summit. Companies that have presented at past summits include:

Always Accepting Speaker Proposals for PRSA Boston Events!

Send us your best pitch at, then watch here and in the PR Buzz for updates!