Social Media Summit 2019


Hear from some of the region’s most forward thinking agencies, organizations and content creators at

PRSA Boston’s 7th Annual Social Media Summit.

Friday, May 3, 2019 | Bentley University

We have some social media superstars joining us including WGBH‘s Director of Social Media Tory Starr; American Red Cross‘ Chief Communications Officer & Director of Marketing and Public Affairs Lloyd Ziel; Full Circle Brands/Soma Water‘s Brand Marketing Lead Corey Greenhouse; Tommee Tippee‘s Head of Brand Marketing North America Sharon Swan; AIR Worldwide‘s Public Relations and Social Media Strategist Mary Bohenek-Keller; Art of Digital Prominence‘s Linda Kempin; Mass General Hospital‘s Director of Media Relations Michael Morrison; Boston Ballet‘s Director of Social Media Jill Goddard, APR; Sperry‘s Digital Marketing Director Melissa Romig; 360PR+‘s  SVP and Creative Director Matthew Lenig; MEDITECH‘s Senior Manager, Marketing Communications Paul Berthiaume; Sarepta Therapeutics‘ Senior Manager, Corporate Communications Susan Mendrala, Road Scholar‘ Senior Writer Kelsey Knoedler;‘s Founder and Host Mark McClennan, APR, Fellow; Business Wire‘s Account Executive Sarah Mattero, and many more top brands and expert social media professionals. Check out the agenda below!


  • 8:30 a.m. Breakfast and Registration
  • 9:30 a.m Welcome
  • 9:35 a.m. Opening KeynoteWGBH, Tory Starr, Director of Social Media
  • 10:30 a.m. Panel 1: Purpose Over Product: Connecting with Consumers on Social
  • 11:20 a.m. Panel 2: Knowledge = Power: Managing Interdepartmental Collaboration of Customer Relations & Engagement
  • 12:10 noon Lunch Keynote – Art of Digital Prominence, Linda Kempin
  • 1:15 p.m. Panel 3: Social Media For Nonprofits: Making Community Engagement Count
  • 2:05 p.m. Panel 4: Mastering the Art of Social Media for Medical & Healthcare Markets
  • 3:00 p.m. Closing

Thanks to our 2019 Sponsor!

We always secure marquee speakers and innovators to headline the Social Media Summit. Companies that have presented at past summits include:

Always Accepting Speaker Proposals for PRSA Boston Events!

Send us your best pitch at, then watch here and in the PR Buzz for updates!