PRSA Boston > Events > Social Media Summit 2019

Social Media Summit 2019

Hear from some of the region’s most forward thinking agencies, organizations and content creators at

PRSA Boston’s 7th Annual Social Media Summit.

Friday, May 3, 2019 | Bentley University

We have some social media superstars joining us including WGBH‘s Director of Social Media Tory Starr; American Red Cross‘ Chief Communications Officer & Director of Marketing and Public Affairs Lloyd Ziel; Full Circle Brands/Soma Water‘s Brand Marketing Lead Corey Greenhouse; Tommee Tippee‘s Head of Brand Marketing North America Sharon Swan; AIR Worldwide‘s Public Relations and Social Media Strategist Mary Bohenek-Keller; Art of Digital Prominence‘s Linda Kempin; Mass General Hospital‘s Director of Media Relations Michael Morrison; Boston Ballet‘s Director of Social Media Jill Goddard, APR; Sperry‘s Digital Marketing Director Melissa Romig; 360PR+‘s SVP and Creative Director Matthew Lenig; MEDITECH‘s Senior Manager, Marketing Communications Paul Berthiaume; Sarepta Therapeutics‘ Senior Manager, Corporate Communications Susan Mendrala, Road Scholar‘ Senior Writer Kelsey Knoedler; EthicalVoices.com‘s Founder and Host Mark McClennan, APR, Fellow; Business Wire‘s Account Executive Sarah Mattero, and many more top brands and expert social media professionals. Check out the agenda below!

Agenda

8:30 a.m. Breakfast and Registration
9:30 a.m Welcome
9:35 a.m. Opening Keynote – WGBH, Tory Starr, Director of Social Media
10:30 a.m. Panel 1: Purpose Over Product: Connecting with Consumers on Social
11:20 a.m. Panel 2: Knowledge = Power: Managing Interdepartmental Collaboration of Customer Relations & Engagement
12:10 noon Lunch Keynote – Art of Digital Prominence, Linda Kempin
1:15 p.m. Panel 3: Social Media For Nonprofits: Making Community Engagement Count
2:05 p.m. Panel 4: Mastering the Art of Social Media for Medical & Healthcare Markets
3:00 p.m. Closing