Technology and Tools

  • The Rise of AI  by Todd Van Hoosear 

    I prompted Google Bard to “write an introductory paragraph to a story about how public relations professionals should prepare for…

    by Eric Berman
  • Doug Haslam Stone Temple Consulting

    FAST 5: Q&A with Doug Haslam, Senior Consultant, Stone Temple Consulting

    Public relations teams often are in the best position to help an organization with its digital media and content strategies.…

  • Nathaniel Eberle Hubspot

    Corporate Sponsorship Best Practices with Nathaniel Eberle, Director, PR & Brand at HubSpot

    This month, PRSA Boston’s theme has been cause and marketing partnerships, and if anyone knows about the B2B sponsorship game…

  • Measuring Offline World for Marketing

    “Devices turn the offline world into the online world.” Chris Penn said that at a recent PRSA Boston event I…