Q: PAN has a well-documented Diversity Equity and Inclusion (DE&I) journey. Please tell us about PAN’s business imperative for DE&I – from both the employer and agency perspective.
A: Our goal is to support our clients as needed throughout their DE&I journey. Whether they’re in the very early stages, or have sophisticated approaches already in place, we want to be a strategic partner for them as they elevate and amplify their DEI efforts.
From a culture perspective, we believe there’s real value in working with clients that are aligned with the passion and interests of our staff, which is why we’re identifying more purpose-driven work within DEI that inspires, motivates, and engages PAN’s staff; aligning more employees to work and opportunities that brings them even greater professional fulfillment.
Q: Technology is one of PAN’s business service areas. Communication Evolution is Boston’s theme for PRSA’s 75thanniversary in 2022. Tell us how you’ve seen the use of technology for marketing and PR change over your past 25 years in business?
A: To begin – the use of data and analytics have enabled agencies to really showcase their value and move more aggressively into the c-suite and Board of Directors sight. In addition, technology has empowered marketers and PR professionals to showcase their strength (strategic storytelling) across so many channels that might have been a challenge 10 years ago.
Think about it – take data, analyze it, build a story, activate that story across earned, owned, shared and paid channels, optimize in real time and show impact to the customer and now (more than ever) employee journey. The next 10 years will see similar disruption as web3 becomes more a reality for b2b tech and digital healthcare brands – fueling marketers and PR pros to push the technology further while guide brands through these exciting opportunities.
Q: What song is currently on repeat on your music playlist?
A: “Star of the Show” by Thomas Rhett. I enjoy listening to this song after working out driving home or ending my work day.