When Dick Pirozzolo, APR, recently worked with Bob Salsberg, AP Boston correspondent, to arrange interviews with Governor Dukakis, and other…
Larry Edelman, The Boston Globe deputy managing editor, told independent PR agency heads that, while declining print subscriptions portend an…
Larry Edelman, The Boston Globe business editor, offered his take on how one of the nation’s top newspapers—the biggest in New England—…
One of the most important skills that a PR professional needs to develop is the ability to draft a targeted…
Bill Gates was right. Content is king. It’s been 20 years since Bill Gates published his infamous “Content is King”…
More and more, I realize how Social Media and PR can work together to support your overall business. If you…