PRSA Boston and Shift Communications’ Matt Raven recently had a high-level, actionable program highlighting how PR professionals can leverage the power of Google Analytics to measure program performance and inform strategic improvements to earned media programs. Matt shared his presentation with us here: Using GA for PR _ PRSA Boston

Matt Raven Bio:

Matt Raven leads the strategic, results-driven direction for SHIFT Communication’s national Marketing Technology practice. Matt joined SHIFT in 2018 and brings more than a decade of experience executing integrated marketing programs for innovative and ground breaking companies. He is responsible for leveraging data & analytics to provide clear and actionable measurement of program performance, while also implementing proven and unique digital marketing strategies that maximize exposure, drive qualified traffic and generate strong leads. His client portfolio currently includes a range of B2B and B2C clients, including Citrix and GoDaddy.

Prior to joining SHIFT, Matt served as a VP at a leading digital marketing and SEO firm. At Terakeet, Matt led client strategy for an industry-diverse portfolio, generating ROI-positive results for clients like Oracle, Uber, Williams-Sonoma and The College Board.