PRSA Boston has named Dan Dent, APR, as the recipient of the 2022 Diane Davis Beacon Award. This honor annually recognizes a PRSA Boston member for his or her accomplishments and contributions in leadership in the field, professional ambassadorship, and exemplary service to the PRSA Boston community.
Long a respected leader and mentor within PRSA Boston, Dan’s commitment to the organization includes not one but two terms as Chapter president. He has been a member of the Chapter’s leadership for nearly 12 years, including roles as membership chair, convention delegate, director-at-large, and chair of PRSA Boston’s Independent Practitioners Network. Notably, he served as co-chair of PRSA National’s 2018 International Conference held in Boston and was a lead liaison to the Northeast regional PRSSA Conference. During his tenure with PRSA Boston, Dent has worked with hundreds of communications professionals, as fellow board members, corporate sponsors, business colleagues, event speakers, and students representing universities and colleges throughout New England.
Dent has more than 30 years of experience in marketing, PR, media relations, and corporate communications. In his current role as media relations manager at Draper, a nonprofit engineering innovation company advancing technologies at the intersection of government, academia, and industry, Dent energized a media relations program that turned the company’s news page into the top traffic driver on the website. At Draper he has introduced more than 100 executives and subject matter experts to the media, ensuring successful interviews resulting in more than 10,000 media stories.
Over his career, Dent has managed PR for dozens of organizations, from the Fortune 500 to newly funded ventures. He founded and managed his own agency, Dent Communications, and has created the public presence for major brands in technology, financial services, health care, consumer products, and e-commerce, bringing the customer’s voice to the foreground in all communications. He has worked one-on-one with the C-suite to create executive leadership platforms, and has written and published thousands of articles, press releases, blogs, and marketing content.