Measurement

  • Katie Paine

    FAST 5: Q&A with Metrics ‘Queen’ Katie Delahaye Paine

    FAST 5 is PRSA Boston’s ‘on the fly’ Q&A with a trailblazer, influencer or newsmaker.  Meet Katie Delahaye Paine: PR Measurement…

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  • Measuring Offline World for Marketing

    “Devices turn the offline world into the online world.” Chris Penn said that at a recent PRSA Boston event I…

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