June 15, 2016
First Speech in Boston Since GE Relocated
PRSA Boston chose the PRXNE16 Northeast District Conference to announce that GE’s Chief Communications Officer Deirdre Latour will be the keynote on Nov. 9, 2016 at the organization’s 66th Annual Meeting, themed ‘Communications for Innovation.’ The relocation of GE’s World Corporate Headquarters to Boston’s Seaport District is the year’s biggest business story for Massachusetts, with implications to public relations professionals from higher education, STEM and technology development, chamber and civic groups, infrastructure and commercial construction.
“GE’s new leadership footprint is emblematic in how public relations advances the innovation economy, said PRSA Boston President Loring Barnes, APR. “To have the lead communications architect Deirdre Latour share how GE is collaborating with start-ups and stalwart brands will be both timely and insightful. This will be her first speech in Boston since GE relocated and we are thrilled.”
Latour’s career journey from agency giant Edelman to GE underscores the range of professional opportunities that the corporate and agency duality allows. She is a member of the Arthur W. Page Society and has been recognized by PR Week and PR News.
“GE is grateful for the enthusiastic reception we’ve received from the Massachusetts business community and legislative delegation,” said Latour, who will be returning to her home state. “As we move our headquarters, we understand how essential communications is to connecting with the Boston community.”
GE’s decision to centralize its global headquarters in the burgeoning Seaport District has turbocharged Boston’s-related building, public works and highway construction. Latour will speak about how ‘adaptive communications’ is essential for innovation industries to accelerate business plans.
GE (NYSE:GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the “GE Store,” through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.
About Deirdre Latour, CCO GE (@deirdrelatour)
Latour leads the company’s global communications functions, shaping the company’s culture and supports its business growth worldwide. She has worked for GE for over twelve years, having made the shift from respected PR firm Edelman. She is an alumna of College of the Holy Cross and member of the Arthur W. Page Society, a community of senior and chief communications officers, PR agency CEOs and academics.
The 66-year Boston Chapter of the Public Relations Society of America (registered 501c6) connects members to the world’s largest association for public relations professionals. PRSA Boston offers year-round thought leadership, Accreditation certification (APR), educational content and networking programs, which this year included hosting the PRXNE16 Northeast District Conference. PRSA Boston will host the PRSA 2017 International Conference in October 2017.
May 24, 2016
Four of the region’s leading political journalists will have an in-depth and dynamic conversation during the lunchtime keynote which will provide PRSA members with an editorial insight into the 2016 Presidential Election that will be a highlight of the PRXNE16 Conference. Boston’s award winning journalist RD Sahl who has been covering the political scene since 1968 will moderate a terrific panel including the Boston Globe’s Political Editor Shira Center; WPRI’s Political Reporter Ted Nesi, and the Union Leader’s Executive Editor Trent Spiner.
Is the media responsible for creating Donald Trump and Bernie Sanders? Would the campaign be any different if there weren’t 17 Republican candidates? From the Boston Globe’s satirical ‘President Trump’ faux front page to the Union Leader’s retraction of its Chris Christie endorsement, how has journalism changed in the face of this most unpredictable Presidential Race, and its coverage of stories it helped to generate? What is the role of other local politicians including Elizabeth Warren? What is it like to be the ‘First in the Nation’ primary from the editor and assignment desks? How has all of this impacted the role of PR professionals who represent organizations with legislative interests? With so much coverage being given on a daily basis to the 2016 Election, how would these busy journalists suggest how organizations participate in, or break through this noise? What will the future look like for both journalism and public relations after November? What lessons is the media learning, and teaching, as we head into the climax of this epic roller coaster headline story of 2016?
This regional media delegation is sure to provoke the political news junkie in all of us with their privileged, ‘behind the curtain’ revelations that are sure to inspire ample water cooler, colleague and dinner conversation to follow. Most importantly, they will inform your daily media relations and social media activity. Bring your questions for an open conversation following this freewheeling moderated discussion during lunch.
About Amy Riemer, Principal, Riemer Communications @riemercomm, Chair, PRXNE16 Conference Programming + Speaker Management
From her North Shore, MA office, Amy provides media relations, trade expo and event coordination services to diverse organizations consumer, technology, nonprofit and trade show management sectors. Her experience proved invaluable to the planning of PRXNE16, for which we fielded triple the number of speaker proposals to available presentation slots. Prior to founding her consultancy, she was affiliated with Reed Exhibitions, Edelman and PAN Communications.
May 12, 2016In Chapter Events on
Tickets on sale for the annual PRSA Northeast District Conference, which will convene public relations professionals to discuss key issues facing the industry
Boston (May 3, 2016) – As the PRSA (Public Relations Society of America) Northeast District’s annual conference draws closer, final programming details are being confirmed and ticket sales are going strong. “Relationships + Reinvention: How PR is Leading the New Marketing Mix” is being designed by and for leaders on the forefront of pressing topics within the profession. The Conference will be held in Boston on June 13, 2016 at University of Massachusetts Boston.
The conference will host more than 250 distinguished panelists and speakers, and include academics, business leaders, inventors, journalists, and attorneys. Keynote speakers include Carol Cone of ON PURPOSE, and Christopher S. Penn, vice president of Marketing Technology at SHIFT Communications, co-founder of PodCamp New Media Community Conference, co-host of Marketing Over Coffee podcast, and adjunct professor of Internet Marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. Conference coordinators are also working to finalize a panel discussion with some of the region’s leading political reporters to talk about the challenges of covering politics and how media coverage has evolved, especially with the growth of digital media.
“We are very excited about the level of interest we have received from participants and sponsors for this year’s conference. The keynote speakers assembled are a ‘Who’s Who’ in the industry, and our programming is bringing together some of the best in the Northeastern United States,” said Crystal DeStefano, chair of the PRSA Northeast District. “We look forward to bringing together many public relations professionals and those from related industries, as we move towards the future in an ever-changing industry.”
Panel topics include:
- Professional to Professor
- Organizational Change
- C-Suite Success: Corporate communications veterans reveal the strategies to get in, and be respected, by the corner office
Conference panelists include professors from Syracuse University, Ithaca College and SUNY Plattsburgh. Representatives from HubSpot, Dow Chemical, Xerox Corporation, Wayfair, Epson America, Dunkin Donuts, PAN Communications, ESL Federal Credit Union, Chaloner and Saucony will also be presenting.
Sponsors for the conference, to-date, include Regis College, Western New England University, 360 PR, Aigner Prensky Marketing Group/Food Truck Festivals of America, Canalside Buffalo, Hollywood Public Relations, Howell Liberatore & Associates, March Communications and MSL Group.
For more information and to register for the conference please visit prsanortheast.org/ne-conference.
About PRSA Northeast District
PRSA (Public Relations Society of America) is the world’s largest and foremost organization of public relations professionals, representing a community of more than 21,000 public relations and communications professionals across the United States. The PRSA Northeast District (NED) is comprised of chapters from eight states. For more information visit prsanortheast.org/about.