Chapter Events

  • PRSA Boston, Your Gym and You – A Note from our President

    So you have your gym on auto-payment. But do you faithfully go to get the results you want?

    Remember What Brought You to the Gym in the First Place?

    Somewhere between a closet of snug clothes and another postponed trainer session is this universal truth: writing the check does not deliver the intended payoff of the club you joined. You actually have to walk through the gym door, become acquainted with all that it has to offer, try some equipment or classes and find your groove.

    You make a commitment to squeeze exercise into a demanding life because it’s time for you. It makes you feel better, think reflectively, and gain vigor and confidence. Familiar faces evolve into workout mates, even buddies. I have found that playing tennis is like gas in my tank. It’s good for my psyche. I’ve sharpened my skills and grown a terrific circle of friends. My life is enriched for making the effort.

    Muscle Building Takes Purposeful Action

    Metaphorically, this could be PRSA, our profession’s deepest center of knowledge and largest PR practitioner network. Like the gym, unless you explore its apparatus and participate in its community, you don’t know what professional leads or opportunities you’re missing. Perhaps new business left on the table. Missing an inside track to a terrific career move. A segue into a vertical sector or communications specialty that is key to a promotion. Hearing of an adjunct faculty vacancy, having a chance introduction to a potential hire, new vendor or promising client. Without you in the room, you can’t get the benefits of membership.

    Make Your Resolution Now: Reap the Benefits of Participating

    We’re heading into a fantastic finish to what has been a truly action-packed 2016 for PRSA Boston. These programs each set their own stage for career and business connections. Why let more of these pass you by when it’s so easy to invite a peer, a prospect or plan an overdue reunion and reserve your attendance? Read more about the caliber of the speakers for each…

    Thurs. Oct 20 – The 2016 Presidential Election: A Media Perspective

    Wed. Oct. 26 – Solving Ethical Challenges in PR

    Wed. Nov. 9 ­– C-Suite Conversation with GE’s CCO: Reception, Awards + 2017 Preview

    Wed. Dec. 7 ­– Our Annual Holiday ‘Sparkle’ Fete, This Year for Globe Santa

    And While You’re Considering What’s Here…

    Don’t wait for New Year’s resolution season to leverage the best of PRSA Boston for your 2017 business and career goals. We’ve got time-friendly committee roles for strategic program planners, marketers, expert presenters, social media content authors, publicity mavens, finance managers and hospitality hosts—all easy and effective ways to meet new people while influencing this organization to meet your needs. Beyond our monthly programming and workshops in 2017 we’re again hosting our full-day PR Summit and the return of PRSA’s International Conference (ICON) to Boston after 20 years. These are all easy springboards to new introductions and unknown opportunities. They’re yours. And they’re already here.

    So consider yourself invited back to PRSA Boston, the foundation of our profession for going on seventy years. You will realize your own rewards by making the effort. No sweat and no heavy lifting. I look forward to seeing you soon!

     

     

    Post Author

    Loring Barnes, APR is the President of PRSA Boston and was the Co-Chair of the PRXNE16 Northeast regional conference hosted by our chapter. She is an expert in brand positioning, repointing mature organizations, research, leadership marketing and crisis planning and response, with over 25 years of outcomes that have been recognized by industry and client sector associations. Currently Loring serves on the board of Last Hope K9, a terrific dog rescue organization and plays tennis to pretend she’s getting fit. She has served on the boards of the Publicity Club of New England, patient and family housing nonprofit Hospitality Homes and the University of Massachusetts at Amherst Alumni Association, her alma mater. She holds her Accreditation (APR) and is very active in civic affairs. Loring’s brand development and reputation consultancy, Clarity, is in its fifteenth year. @loringbarnes

     

  • GE’s CCO DEIRDRE LATOUR TO KEYNOTE PRSA BOSTON’s ANNUAL MEETING

    First Speech in Boston Since GE Relocated

    GE's Deirdre LatourPRSA Boston chose the PRXNE16 Northeast District Conference to announce that GE’s Chief Communications Officer Deirdre Latour will be the keynote on Nov. 9, 2016 at the organization’s 66th Annual Meeting, themed ‘Communications for Innovation.’ The relocation of GE’s World Corporate Headquarters to Boston’s Seaport District is the year’s biggest business story for Massachusetts, with implications to public relations professionals from higher education, STEM and technology development, chamber and civic groups, infrastructure and commercial construction.

    “GE’s new leadership footprint is emblematic in how public relations advances the innovation economy, said PRSA Boston President Loring Barnes, APR. “To have the lead communications architect Deirdre Latour share how GE is collaborating with start-ups and stalwart brands will be both timely and insightful. This will be her first speech in Boston since GE relocated and we are thrilled.”

    Latour’s career journey from agency giant Edelman to GE underscores the range of professional opportunities that the corporate and agency duality allows. She is a member of the Arthur W. Page Society and has been recognized by PR Week and PR News.

    “GE is grateful for the enthusiastic reception we’ve received from the Massachusetts business community and legislative delegation,” said Latour, who will be returning to her home state. “As we move our headquarters, we understand how essential communications is to connecting with the Boston community.”

    GE’s decision to centralize its global headquarters in the burgeoning Seaport District has turbocharged Boston’s-related building, public works and highway construction. Latour will speak about how ‘adaptive communications’ is essential for innovation industries to accelerate business plans.

    About GE (www.ge.com. @ge)

    GE (NYSE:GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the “GE Store,” through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.

    About Deirdre Latour, CCO GE (@deirdrelatour)

    Latour leads the company’s global communications functions, shaping the company’s culture and supports its business growth worldwide. She has worked for GE for over twelve years, having made the shift from respected PR firm Edelman. She is an alumna of College of the Holy Cross and member of the Arthur W. Page Society, a community of senior and chief communications officers, PR agency CEOs and academics.

    About PRSA Boston (http://www.prsaboston.org, @prsaboston #prsabos)

    The 66-year Boston Chapter of the Public Relations Society of America (registered 501c6) connects members to the world’s largest association for public relations professionals. PRSA Boston offers year-round thought leadership, Accreditation certification (APR), educational content and networking programs, which this year included hosting the PRXNE16 Northeast District Conference. PRSA Boston will host the PRSA 2017 International Conference in October 2017.

  • Karen Yankovich

    Get Amazing Returns in 5 Easy Steps With PR and Social Media!

    More and more, I realize how Social Media and PR can work together to support your overall business. If you do it right, of course!

    Time is money, and social media is a big beast … I know. So, here are some tips for how you can leverage PR with your social media campaigns to get the most bang for your buck.

    How to Rocket Your Marketing Efforts Into High Gear

    1. Start by doing research on Twitter, industry-related websites (and more specifically, their blog post topics), and LinkedIn updates.

    Find out:

    • Who is writing about what you are an expert in
    • Which reporters (online, TV, magazine) report on your niche
    • Who is talking about what you want to talk about
    1. Connect with these people on Twitter. Create a Twitter list called “Media,” make it private, and add these names to the list. This will help you organize your connections, and allow you to keep tabs on their updates (which can give you plenty of ideas).

    But first, make sure:

    • Your Twitter profile is professional
    • Your Twitter description is interesting and has strong keywords
    • You engage with a call to action somewhere in your profile
    1. Connect with this same list on LinkedIn. In your connection request, be sure to mention, “I just read your article/saw your segment, I loved it, and would love to connect with you here on LinkedIn.” Stay personal, authentic, and real. Similarly to your Twitter list, you can tag connections on LinkedIn as “Media” to keep them organized. LinkedIn

    Check to see if:

    • Your LinkedIn profile is rock solid, polished, and professional
    • Your summary and experience really speak to what you want to do and who you want to connect with
    • Your profile picture is up to date
    • You’ve posted a few updates recently that show up in your “Posts” section

    Now that you’ve built your foundation, it’s time to make sure they know you exist!

    1. Schedule a few times per week to dip into that Twitter list you created. Research who has tweeted what and see if there are tweets that are relevant to your expertise and niche.

    With these tweets, it’s always great to:

    • Favorite them — it never hurts to give your contacts a good old ego boost
    • Retweet them — if you think something is interesting, share it
    • Reply to them — engagement can really grow your following on social media
    1. Do the same on LinkedIn. Schedule a few times per week to research your connections. Sort them by the “Media” tag you created, and then go through that list of connections.

    You are looking to:

    • See what they’ve shared recently
    • Comment on posts that are relevant to you
    • Like and share those posts through other networks

    Why You Should Do This Sooner Rather Than Later

    Do these five steps NOW to set the stage for reaching out to contacts as resources, prospects, or collaborators later on.

    Make sure your name is recognizable to them as someone who adds value, is an expert, and is generous with sharing their content. This is where you begin to build the relationship — long before you ever contact them directly. It’s always better to make connections before you need to tap into them. That way, when you have an idea, a pitch, or a prospect, you’re approaching them as a warm contact.

    No more cold emails, cold connections, or cold calls. This means the possibility of a successful outcome skyrockets. Your target contact is much more likely to respond favorably to your request.

    These media contacts can be of huge value to you, because one nicely placed media shout-out can bring you tons of new business!

    The best part? These five steps are all free and very easy to implement. It doesn’t take a huge chunk of time either, if you spread them out over a week or two. And when you put in the maintenance of a few minutes a day, a few times a week, you will be seeing the return very quickly.

    Have questions on how best to get started, keep going, or who to target? Join me in my LinkedIn Group and I’ll be happy to answer ask any questions you may have!

    About Karen Yankovich

    Karen will be presenting at PRXNE16 on June 13. Her official title is “Digital Strategist”. Karen has built her multiple 6-figure business, Uplevel Media, by learning how to blend high-touch relationship based marketing with practical online business savvy, and she brings that success to her clients as well. Her mission is to empower entrepreneurs to create great relationships so that clients and customers flow because of your expertise and influence; allowing her clients to build highly profitable businesses doing what you love, all while making an impact.

  • Who Ignited Cause Communications? Carol Cone, That’s Who. And She’s @ PRXNE16!

    PRXNE Keynote Speaker Carol Cone does more than CSR. She holds an impressive record of show jumping accomplishments.

    If your PR efforts include getting any organization to think beyond its boundaries by bettering society, odds are you applying the tools and cause marketing ideology that were pioneered by trailblazer and serial entrepreneur, Carol Cone. Long before terms like CSR, cause branding, corporate citizenship, sustainability or social purpose were adopted as business vocabulary, Carol created and claimed a new position within the C-suites of Fortune 500 companies, awakening them to the compelling business outcomes of engaging with society to leverage their reach and resources to do something purposeful with their influence. Where that vision has taken her, and savvy business leaders and marketers of all stripes, will be the subject of her PRXNE16 keynote on Monday, June 13th when Carol Cone comes back to where it all began, Boston.

    Loring Barnes, APR, PRSA Boston Chapter President and an early alumna of Cone, Inc., caught up with her former boss on topics ranging from authenticity to what it means to be competitive for this special expanded installment of Fast 5+5.

    Carol ConeSo Carol, you’re coming home to Boston. What are your thoughts on how Boston looks today?

    CC: When I founded Cone in 1980, Route 128 was known as “America’s Technology Highway”, with Boston home to important corporate brands –­ John Hancock, Gillette, Sheraton, Polaroid, BankBoston, Digital Equipment and Reebok – that gave this region a unique center of innovation, power and corporate leadership. Today, there is a differing type of innovation largely centered in healthcare, bio and medtech, underpinned by the regions expansive educational foundation of our universities.

    Q: You’ve been called ‘the mother of cause marketing.’ Is that a big mantel to carry?

    CC: To the extent this associates me with authentically linking the power of companies and brands with social issues, I’ve come to accept this as a succinct explanation of a complex and very exciting new business strategy. If every CEO or Executive Director understood how to harness social transparency and the interconnectedness of people and social purpose, their corporations and NGOs wouldn’t need an expert to bring big ideas and diverse partners to make this happen. It’s fulfilling professional vocation that has been exciting to nurture over time. Actually, it is my personal purpose that I was fortunate to discover very early in my career.

    Q: Are Millennials the torchbearers for advancing purposeful corporate social engagement?

    CC: Their generational imprint is an asset to a company or nonprofit that is looking to grow its visibility and impact. Millennials are teaching organizations that committed employees want to bring their ‘whole’ selves to work, contributing to missions that are compatible with their personal values and sense of purpose. They don’t want to bifurcate their convictions, rather they view their jobs as another channel through which they can achieve meaningful social impact. The challenge is for the employer to understand how to leverage that compassion as it inspires younger stewards of change to support the goals of their employers at the same time.

    Q: What is your worst PR or marketing experience and what did you learn from it?  

    CC: The phone call from my office started this way: “At least no one died!”  It was Thanksgiving weekend and that opening certainly got my attention. We were conducting a promotional tour for Smirnoff Vodka providing a real-time concert via a highly accomplished pianist, formally dressed in tails, sitting on an elegantly decorated flatbed truck, touring the city. Key to the decor was a 15’ high Smirnoff bottle illuminated with tiny glowing lights. What we didn’t know was that the display’s creator did not use inflammable plastic. The giant bottle, after an hour or so, burst into flames causing the pianist to leap off the flatbed. Thankfully no one was hurt, but the news coverage was not exactly what we planned. Lesson learned:  make sure you have lots of insurance coverage and plan, plan, plan for all eventualities.

    Q: OK, so what was your best experience and how did that inform your work going forward?

    CC: The creation of the Rockport Fitness Walking movement, that brought fitness walking to America as the next means of credible and accessible exercise. It also elevated Rockport to become a beloved national brand, growing them from an unknown $20 million company to over $150 million in 5 years. The second has been inspiring PNC Financial to embrace early childhood education as their core social purpose, committing $350 million over 20 years helping children to be socially, emotionally and intellectually ready for Kindergarten. We coaxed PNC to partner with the National Head Start Association (obvious) and Sesame Street (not so obvious). They have reached millions of children and families and have helped launch a national movement for early childhood education. Lesson learned for both: do your homework; find the next emerging social purpose and link amazing partners with a long-term commitment.

    Q: How would you describe yourself in one word?

    CC: Passionate!

    Q: You’re at a point where you can write books and relax. What is it that you still want to accomplish with Carol Cone ON PURPOSE, your next entrepreneurial venture?

    CC: When we’ve cured every social malady or inequity, I guess we can fold up our tent, but one only need to look at crushing world health and education needs, environmental abuses, and social stigmas to see the demand for change in our world society. Big ideas need expert accelerators to bring them to life, and that’s where our Purpose Collaborative steps in. I am so excited that in less than a year, we have grown to 32 members, representing more than 300 experts in purpose, from culture enhancement to comprehensive program development and execution to virtual reality for social impact. I am humbled by the community we have created, the smarts and passions of my “partners” and the challenges we are addressing.

    We find that while executives want to do more, they often concede that bandwidth limits how their organizations externalize ethics and trust. This is the new way of doing business, and its only growing. As long as there exists a need to upscale bold ideas with organizations that are willing to anchor them at the center of organizational and brand strategy our work is not done. Companies that get it – like Unilever, Microsoft, CVS, PNC and Starbucks ­– show the upside of adopting societal engagement at their core and learn that integration of their core competencies with society provides magical impacts well beyond their initial plan.

    Q: The reality of virtual communication reshapes how employees and customers learn and interact. What are your thoughts on the best of technology vs. in-person learning?

    CC: Technology allows almost unlimited access to information, from short form to long, from print to videos. The challenge is not getting overwhelmed, yet staying curious and looking for obvious — for learning — and not so obvious, such as connections for ideation. In-person learning has a wonderful aspect too, especially if teams come together with a shared purpose to solve a challenge and some ground rules as to how they interact. I really like both.

    Q: I will never forget our first phone interview: were keenly interested in how I defined being ‘competitive’ outside of the office. I later learned that you had arguably a dual career as a competitive equestrian. It’s hard to term your impressive record of show jumping accomplishment a ‘hobby,’ but how does this competitiveness indicator predict the profile of someone who will excel as a cause communications specialist?

    CC: The DNA of any innovator requires habits that hone knowledge and grow your confidence outside of business hours. Competitive horse jumping, as one example, takes inordinate discipline, off-hours commitment for work and travel, and a selfless willingness to roll up one’s sleeves for the most unceremonious tasks, such as cleaning horse stalls. The performance aspect emerges as minutes from years of training, learning and being coached. There are personality parallels of a competitive person that informs the focus of anyone who sees their PR career as one of transforming our world. Carol Cone ON PURPOSE is being built with collaborators who live this truth of social activism: you have to make it happen, with resilience, persistence, and active collaboration. Being competitive – meaning never giving up and learning, learning, learning and giving of oneself is a perceptible core belief system that is evident in how someone spends their personal time and influence others to do good works.

    Q: When you finish your presentation at PRXNE16, how do you anticipate the audience will think and feel about who they are, what they do and how they do it?

    CC: I hope they will be inspired, and have an elevated understanding of the role of social purpose in business today and how they can bring their values, passion and smarts into this new way of working for personal, business and societal impact. Doing well and doing good can be profound! You just need to be authentic, do your homework, not give up and look for the ‘gems’ to ignite for amazing outcomes.

    Carol offers this list of inspiring and must reads for CSR best practices: Download CCOP Cause Resource List  HERE.

    About Carol Cone, Founder + CEO, Carol Cone ON PURPOSE
    Twitter: @carolcone Web: http://www.purposecollaborative.com

    Carol Cone is CEO of Carol Cone ON PURPOSE (CCOP), a 21st-century consultancy whose mission is to move social purpose to the center of business and brand strategy. At the core of CCOP is The Purpose Collaborative, a collective of over 30 agencies, boutiques and individuals, with deep purpose, CSR and sustainability capabilities from strategy to execution.

    For over 25 years, Carol has embraced a commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. Her groundbreaking work includes Avon Breast Cancer Crusade, Reebok Human Rights Awards, American Heart Go Red for Women, American Lung Association Lung Force, PNC Grow Up Great, Microsoft YouthSpark and The Vaseline Healing Project.

    She is also a recognized thought leader in social purpose, having conducted the world’s first research, then dozens of studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as being a wise business strategy.  She is a sought-after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.

    Carol served as the founder, CEO and Chairman of Cone, Inc. from 1980-2010. In 2007, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.”

    In 2009, she was one of two US judges for the first PR Lions Awards at the Cannes Festival of Creativity. Her first book, Breakthrough Nonprofit Branding was published in 2010. Overall, Cone’s signature cause programs have raised more than $2 billion for various social issues. www.purposecollaborative.com

    About Loring Barnes, APR, Chief Communications Officer, Clarity
    President, PRSA Boston + PRXNE16 Conference Co-Chair
    Twitter: @claritynews + @loringbarnes  Web:  www.claritygroup.com

    Anyone who caught World Cup fever in ’94 or rode transit to Boston’s first Tall Ships knows Loring’s capacity for creating and executing big ideas, in part by uniting new partners, a core premise of cause communications. These programs earned nods by the USOOC and changed the culture of a behemoth government bureaucracy, the Massachusetts Bay Transportation Authority (MBTA).

    Cone, Inc. was among Loring’s earliest and most influential agency posts that included the eventual Omnicom sibling agency Copithorne + Bellows among others in TX and PA. She founded Clarity in 2001 as a reputation and brand-building consultancy in order to be closer to the action as a C-client advisor. Clarity’s transformation of the CDC’s National HIV Testing Day campaign to become the Federal agency’s most impactful and praised at the United Nations by the White House stands out on a career highlight reel that includes: professionally recognized launches, mature brand reinvigorations, partnerships and effective crisis counsel alongside law enforcement agencies of all jurisdictions. The UMass Amherst ‘Alumna to Watch’ is passionate about dog rescue among a variety of board and volunteer commitments she keeps in play.

    PRXNE16 Speakers, Directions + Registration: HERE  Hosted by: @prsaboston with @prsane

    Follow PRXNE16 News: #PRXNE

  • PRXNE16 on Election 2016: Has The Media Become The Story?

    Four of the region’s leading political journalists will have an in-depth and dynamic conversation during the lunchtime keynote which will provide PRSA members with an editorial insight into the 2016 Presidential Election that will be a highlight of the PRXNE16 Conference.  Boston’s award winning journalist RD Sahl who has been covering the political scene since 1968 will moderate a terrific panel including the Boston Globe’s Political Editor Shira Center; WPRI’s Political Reporter Ted Nesi, and the Union Leader’s Executive Editor Trent Spiner.

    Is the media responsible for creating Donald Trump and Bernie Sanders?  Would the campaign be any different if there weren’t 17 Republican candidates?  From the Boston Globe’s satirical ‘President Trump’ faux front page to the Union Leader’s retraction of its Chris Christie endorsement, how has journalism changed in the face of this most unpredictable Presidential Race, and its coverage of stories it helped to generate?  What is the role of other local politicians including Elizabeth Warren?  What is it like to be the ‘First in the Nation’ primary from the editor and assignment desks? How has all of this impacted the role of PR professionals who represent organizations with legislative interests? With so much coverage being given on a daily basis to the 2016 Election, how would these busy journalists suggest how organizations participate in, or break through this noise? What will the future look like for both journalism and public relations after November? What lessons is the media learning, and teaching, as we head into the climax of this epic roller coaster headline story of 2016?

    This regional media delegation is sure to provoke the political news junkie in all of us with their privileged, ‘behind the curtain’ revelations that are sure to inspire ample water cooler, colleague and dinner conversation to follow. Most importantly, they will inform your daily media relations and social media activity. Bring your questions for an open conversation following this freewheeling moderated discussion during lunch.

    About Amy Riemer, Principal, Riemer Communications @riemercomm, Chair, PRXNE16 Conference Programming + Speaker Management

    From her North Shore, MA office, Amy provides media relations, trade expo and event coordination services to diverse organizations consumer, technology, nonprofit and trade show management sectors. Her experience proved invaluable to the planning of PRXNE16, for which we fielded triple the number of speaker proposals to available presentation slots. Prior to founding her consultancy, she was affiliated with Reed Exhibitions, Edelman and PAN Communications.

     

  • Region’s Top PR Minds Fill the Program for PRxNE

    In Chapter Events on

    Tickets on sale for the annual PRSA Northeast District Conference, which will convene public relations professionals to discuss key issues facing the industry

    Boston (May 3, 2016) – As the PRSA (Public Relations Society of America) Northeast District’s annual conference draws closer, final programming details are being confirmed and ticket sales are going strong. “Relationships + Reinvention: How PR is Leading the New Marketing Mix” is being designed by and for leaders on the forefront of pressing topics within the profession. The Conference will be held in Boston on June 13, 2016 at University of Massachusetts Boston.

    The conference will host more than 250 distinguished panelists and speakers, and include academics, business leaders, inventors, journalists, and attorneys. Keynote speakers include Carol Cone of ON PURPOSE, and Christopher S. Penn, vice president of Marketing Technology at SHIFT Communications, co-founder of PodCamp New Media Community Conference, co-host of Marketing Over Coffee podcast, and adjunct professor of Internet Marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. Conference coordinators are also working to finalize a panel discussion with some of the region’s leading political reporters to talk about the challenges of covering politics and how media coverage has evolved, especially with the growth of digital media.

    “We are very excited about the level of interest we have received from participants and sponsors for this year’s conference. The keynote speakers assembled are a ‘Who’s Who’ in the industry, and our programming is bringing together some of the best in the Northeastern United States,” said Crystal DeStefano, chair of the PRSA Northeast District. “We look forward to bringing together many public relations professionals and those from related industries, as we move towards the future in an ever-changing industry.”

    Panel topics include:

    • Professional to Professor
    • Leadership
    • Organizational Change
    • C-Suite Success: Corporate communications veterans reveal the strategies to get in, and be respected, by the corner office

    Conference panelists include professors from Syracuse University, Ithaca College and SUNY Plattsburgh. Representatives from HubSpot, Dow Chemical, Xerox Corporation, Wayfair, Epson America, Dunkin Donuts, PAN Communications, ESL Federal Credit Union, Chaloner and Saucony will also be presenting.

    Sponsors for the conference, to-date, include Regis College, Western New England University, 360 PR, Aigner Prensky Marketing Group/Food Truck Festivals of America, Canalside Buffalo, Hollywood Public Relations, Howell Liberatore & Associates, March Communications and MSL Group.

    For more information and to register for the conference please visit prsanortheast.org/ne-conference.

    About PRSA Northeast District

    PRSA (Public Relations Society of America) is the world’s largest and foremost organization of public relations professionals, representing a community of more than 21,000 public relations and communications professionals across the United States. The PRSA Northeast District (NED) is comprised of chapters from eight states. For more information visit prsanortheast.org/about.