Name | |
Lauren Cranston | |
lauren.cranston20@gmail.com | |
Phone | |
(401) 441-9239 | |
Title/Occupation | |
PR and Social Media Specialist | |
Company/Organization | |
Skyword | |
First year as PR professional | |
2015 | |
Your current organizational setting | |
In-house | |
Industry expertise | |
|
|
Expertise in | |
|
|
Guest Speaker | |
|
|
Please write a brief description of your work responsibilities | |
-Audit the performance of Skyword’s owned social media channels and develop an ongoing strategy -Develop reporting systems to accurately reflect owned channel performance and achievement of goals -Manage day-to-day social calendar including drafting copy, sourcing images, scheduling posts, and monitoring performance for Skyword’s owned channels -Execute on external media relations and manage media lists, speaking calendars, awards calendars, additional trackers, and coverage/results reports |