Lauren Cranston, PR and Social Media Specialist

Name
Lauren Cranston
Email
lauren.cranston20@gmail.com
Phone
(401) 441-9239
Title/Occupation
PR and Social Media Specialist
Company/Organization
Skyword
First year as PR professional
2015
Your current organizational setting
In-house
Industry expertise
  • B2B services
  • Technology
Expertise in
  • Client relations
  • Media relations
  • Social media
  • Writing
Guest Speaker
  • Yes
Please write a brief description of your work responsibilities
-Audit the performance of Skyword’s owned social media channels and develop an ongoing strategy
-Develop reporting systems to accurately reflect owned channel performance and achievement of goals
-Manage day-to-day social calendar including drafting copy, sourcing images, scheduling posts, and monitoring performance for Skyword’s owned channels
-Execute on external media relations and manage media lists, speaking calendars, awards calendars, additional trackers, and coverage/results reports