| Name | |
| Lauren Cranston | |
| lauren.cranston20@gmail.com | |
| Phone | |
| (401) 441-9239 | |
| Title/Occupation | |
| PR and Social Media Specialist | |
| Company/Organization | |
| Skyword | |
| First year as PR professional | |
| 2015 | |
| Your current organizational setting | |
| In-house | |
| Industry expertise | |
|
|
| Expertise in | |
|
|
| Guest Speaker | |
|
|
| Please write a brief description of your work responsibilities | |
| -Audit the performance of Skyword’s owned social media channels and develop an ongoing strategy -Develop reporting systems to accurately reflect owned channel performance and achievement of goals -Manage day-to-day social calendar including drafting copy, sourcing images, scheduling posts, and monitoring performance for Skyword’s owned channels -Execute on external media relations and manage media lists, speaking calendars, awards calendars, additional trackers, and coverage/results reports |
