Kelly McFalls

The Five Mistakes You Are Making When Pitching TV by Joe Chambers, Emmy-nominated journalist The local channels in Boston put together a total of 62.5 hours of news every weekday. Each station is averaging 35 stories per hour. That means on any […]

When Dick Pirozzolo, APR, recently worked with Bob Salsberg, AP Boston correspondent, to arrange interviews with Governor Dukakis, and other policy thinkers on Artificial Intelligence (AI) in government, the story […]

by Adam Ritchie

@aritchbrand

PR has earned its seat at the decision-making table. But another meeting happened before we got there, and we probably weren’t invited. Each time a PR team readies itself for a l […]

Experts Reveal Best Practices for SEO and Digital Reputation Management at IPN Meeting By Henry Stimpson, APR Do you want to know what search terms people are using to find your site? There’s an easy way to find out. Just sign up – or have your client sign up […]

By Caroline Lee and Maureen O’Connell  

“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” — Mark Zuckerberg, on Facebook, March 21, 2018

Mark Zuckerberg co […]

You signed up with the PRSA national organization, joined PRSA Boston, and maybe attended an event or two.

But are you getting the most out of your membership?

PRSA Boston is more than a series of […]

As The Globe Goes Digital, News And PR Still Rely on Personal Relationships by Dick Pirozzolo, APR Larry Edelman, The Boston Globe deputy managing editor, told independent PR agency heads that, while declining print subscriptions portend an all-digital […]