Jill Goddard, APR

Jill Goddard, APR

Director of PR and Social Media

Company/Organization
Boston Ballet
First year as PR professional
2009
Your current organizational setting
In-house
Industry expertise
  • Not for profit
Expertise in
  • Crisis communication
  • Events
  • Media relations
  • Social media
  • Writing
Guest Speaker
  • Yes
Please write a brief description of your work responsibilities
  • Develop and oversee the implementation of integrated public relations and social media strategy including crafting content, media kits, press releases, and targeted pitches which resulted in increased previews, reviews and television coverage.
  • Generate content ideas across marketing platforms and work collaboratively with marketing and artistic team to develop articles, produce videos, and obtain imagery to communicate Boston Ballet’s brand story.