What makes for an effective client message? How do you, or the client, know when it’s time to update it?

It needs to stand out, it needs to be different and, most importantly, it needs to be simple. Too m […]

First Speech in Boston Since GE Relocated

PRSA Boston chose the PRXNE16 Northeast District Conference to announce that GE’s Chief Communications Officer Deirdre Latour will be the keynote on Nov. 9, 2016 at t […]

Bill Gates was right. Content is king.

It’s been 20 years since Bill Gates published his infamous “Content is King” essay on Microsoft’s website, accurately predicting “…content is where I expect much of the […]

There has been significant debate in New York lately about the blurred lines that exist when the power of public relations and government affairs are combined to create an integrated strategic campaign.  As a […]

Keith Green, APR (@KeithsTweets) is relatively new to his job as VP of Marketing & Commercial Sales at Guinness World Records (@GWR) but that hasn’t stopped him from directing the company’s efforts to jump in fe […]

Visit Syracuse (formerly known as the Syracuse Convention & Visitors Bureau) launched, Syracuse. Do Your Thing, a new destination brand for the Greater Syracuse Area in 2015. It was the first time the destination […]

While public relations is a major piece of the communications puzzle, we don’t often hear how strategic corporate events management plays into the overall marketing plan and strategy. We sat down with The Ca […]

More and more, I realize how Social Media and PR can work together to support your overall business. If you do it right, of course!

Time is money, and social media is a big beast … I know. So, here are some t […]

When a crisis hits your organization, with whom do you communicate? How? When? Being proactive with your audiences, before an issue becomes public, will help build trust, create goodwill and, most importantly, […]

Four of the region’s leading political journalists will have an in-depth and dynamic conversation during the lunchtime keynote which will provide PRSA members with an editorial insight into the 2016 Presidential E […]

Rewind to Fall of 2015: I am President of Stonehill College’s Public Relations Society.  The club officers and I are about to hold our second meeting of the semester.  In walks our guest speaker, Hollywood Pub […]

Tickets on sale for the annual PRSA Northeast District Conference, which will convene public relations professionals to discuss key issues facing the industry

Boston (May 3, 2016) – As the PRSA (Public R […]