Public Relations Specialist

Public Relations Specialist
February 5, 2021

Website Woods Hole Oceanographic Institution (WHOI) Woods Hole Oceanographic Institution

Job Summary

Woods Hole Oceanographic Institution is looking for a Public Relations Specialist to join our Communications department.  Reporting to the Associate Director of Public Relations, the Public Relations Specialist is responsible for supporting and helping to advance WHOI’s public and media relations efforts with the goals of maintaining a positive image of the WHOI brand, increasing brand awareness and engagement, raising broad awareness of the importance of the ocean and ocean research, and supporting Institutional and departmental initiatives, as necessary.

The Public Relations Specialist is a major contributor to WHOI’s earned media strategy and supports crisis communications, community relations, content development, and other related communications tasks as directed. This role has strong knowledge of social media tactics and channels as they relate to the communications function.  This is a regular, full-time, exempt position, and is eligible for full benefits.

Essential Functions
Foster and grow WHOI press and media operations including actively building and maintaining relationships with reporters and editors, researching, writing, and editing press releases, pitching stories, and developing talking points and media statements.

Respond to and coordinate media requests including identifying appropriate WHOI expert, spokesperson, or source of information, scheduling interviews, coordinating site visits and press events, and managing image and visual media requests.

Develop and implement new strategies for increasing the reach and impact of WHOI news releases and pitches across the different types of media outlets, including print, broadcast, digital, and social media.

Manage and maintain media resources and material on website, including posting of news releases, media mentions, and media kits.

Perform ongoing reporting and analysis of media efforts including publicity clip monitoring, valuation, and reporting.

Manage and coordinate the Ocean Science Journalism Fellowship, a residential experience for professional science writers, producers, and editors working for print, broadcast, radio, and Internet media.

Support crisis and institutional communications, reinforcing the mission and purpose of WHOI and protecting the brand of the over 90-year-old world class institution.

Support the Associate Director of Public Relations in developing and implementing a public relations strategy and contribute to special projects larger communications efforts as directed.

Manage outside contractors and vendors as necessary.

Candidates must be within reasonable driving distance and able to commute to the WHOI campus as needed to manage media visits and other essential work responsibilities.

Must be able to work nights and weekends as needed to support staff public engagement efforts or to respond to an Institutional crisis or media event.

Non-Essential Functions:

May be expected to assist other Advancement and Communications efforts as Institutional priorities mandate. Performs such other duties as the supervisor may deem necessary.

Education & Experience
Related college degree with 3-4 years directly related experience with increasing responsibilities or combined equivalent education/experience.

Must have demonstrated results in the following areas: excellent written and verbal communication skills, understanding of the local, regional, and national media landscape, and an established network of contacts in print and broadcast media.

Knowledge of emerging public engagement tools and monitoring systems.

Strong analytic, technical, and computer skills required.

Strong interpersonal skills are essential along with demonstrated ability to work with in a close team environment.

Demonstrated ability to use independent judgement, show initiative, and proven ability to meet deadlines in a fast-paced environment.

Organized with a strong attention to details, project management experience a plus.

Strong work ethic, highly responsive and dedicated to results; ability to work independently and take ownership of special projects.

Excellent research skills and resourceful approach is required.

Previous experience in science public relations related to science or research a plus.

Experience with producing and editing video and other imaging skills a plus.

Physical Requirements
Physical tasks include mostly sedentary with occasional prolonged standing/walking; use of hands for basic grasping and manipulation, and repetitive motion, kneeling, bending, stooping and twisting. Other occupational requirements include talking, traveling, working around others, and with others.  Physical and occupational duties are subject to change.

WHOI is an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans/M/F. We encourage Veterans and those with Disabilities to apply. Applications are reviewed confidentially. Applicants that require accommodation in the job application process are encouraged to contact us at (508) 289-2253 or email for assistance.

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