Corporate Communications Specialist

Corporate Communications Specialist
March 6, 2020
  • Full Time
  • Boston

Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts (BCBSMA) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are committed to the relentless pursuit of quality, affordable health care with an unparalleled consumer experience. Consistent with our promise to always put our members first, we are rated among the nation’s best health plans for member satisfaction and quality. BCBSMA is a widely recognized innovator in health care and has led the nation in payment reform models, opioid prescribing guidelines and advanced care planning initiatives.


This is an outstanding opportunity to work within a world-class corporate communications and media relations team.



  • Media:
    • Drafting and editing press releases
    • Building and maintaining media lists
    • Developing proactive story ideas
    • Pitching news stories to local media outlets
    • Preparing talking points for media interviews
    • Coordinating media inquiries, including facilitating interviews
    • Securing strategic media placements
    • Maintaining strong relationships with journalists at local/hyperlocal publications
    • Distilling complex clinical info into consumer-friendly language
    • Researching and writing briefing materials
    • Managing media measurement, analysis and reporting via automated dashboard (Cision)
  • Admin/Other:
    • Managing disaster readiness communications
      • Updating internal contact lists
      • Assisting with annual Division cross-training
    • Managing and updating Sharepoint organization for Corporate Communications
    • Managing meeting agendas, recaps and email lists
    • Assisting with quarterly and annual divisional reporting


  • The ideal candidate will have 5-7 years of experience at an agency or in-house communications role
  • Outstanding written and oral communications skills
  • Must-have experience:
    • Writing pitch emails
    • Pitching media and securing coverage
    • Conducting media research
    • Creating briefing materials for spokespeople
    • Creating coverage reports/summaries
  • Experience in drafting press releases and other media/prep content including fact sheets, Q&A documents, etc.
  • Experience with Cision, Meltwater or another top measurement tool required
  • Preferably someone with background or knowledge of health care topics – payer, provider, pharmacy, etc.
  • Ability to understand complex subject matter will be critical
  • Strong business writing capabilities
  • A small portion of the candidate’s time will be spent on corporate communications administrative management such as creating agendas and meeting reports
  • Ability to multi-task with several projects

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