Tap “the Most Powerful Form of Human Communication”

Storytelling is “the most powerful form of human communication,” according to Peg Neuhauser, author of “Corporate Legends and Lore.” Indeed, stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. In this session, you’ll learn to:

• Identify, develop and tell stories that will illustrate your points, communicate your messages and sell your products, services and ideas. You’ll also learn how to: Find the ah-ha! moment that is the gateway to every anecdote.
• Elicit juicy stories with the key question you should ask during an interview.
• Organize your material into a powerful story in just three steps with a simple storytelling template.
• Start an anecdote with a bang instead of a whimper.
• Find anecdotes in the making with “WBHA.”

Presenter

Ann Wylie, president, Wylie Communications

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

To register, visit www.prsa.org.