How the blurring lines of advertising, PR and digital agency capabilities can be leveraged by CMOs for maximum success
Hosted in partnership by the American Marketing Association, Boston and the Public Relations Society of America, Boston.
Today, with every agency saying it is full service, CMOs are starting to ask, what exactly does full service mean? PR firms offer influencer marketing and social engagement, but so do ad agencies. Newer, digital shops say it’s all about the mix of earned, owned, paid and shared media, but where does that leave hyper-focused specialty agencies? And they all do strategy, too. Do you hire one, two, all? If you contract with more than one, what’s to stop a turf war from breaking out? If that happens, how do you have internal staff mediate? Should they?
More than ever before, CMOs have options, and everyone knows it. An agency can be hero and savior or muck-up and short-timer. It’s all on the table March 21 when two CMOs and two agency chiefs go head-to-head in a panel you won’t want to miss. Join us as the American Marketing Association, Boston and the Public Relations Society of Boston host “The CEO’s Dilemma: Leveraging Agency Partners for Maximum Success.”
Attendees will learn:
- What’s keeping CMO’s up at night in marketing and in their partners
- Tips and strategies on maximizing the potential of your agencies today and how to hire for the future
- Success stories and near-misses – learn how to avoid common mistakes and pitfalls
March 21, 2019
6:00 pm - 8:00 pm
60 Hickory Dr., 5th Floor