Featuring Christopher Penn, Vice President, Marketing Technology, SHIFT Communications

As PR pros, we face greater and greater challenges and opportunities for measuring the results of our programs, particularly earned media via traditional and social channels.

Don’t spend another planning season falling back on raw impression counts or reviled Ad Value Equivalence. In the spirit of back-to-school season, PRSA Boston welcomes you to an educational and interactive training session on how to measure PR in the 21st century. In this session, you’ll learn from Christopher Penn, Vice President of Marketing Technology at SHIFT Communications, on how to measure PR with tools such as Google Analytics and Hubspot, how to connect the dots from results to real ROI, and much more.