A great way to increase visibility for your clients is to have them speak at conferences, seminars, webinars, and forums held by associations, event organizations, and professional and industry trade groups.
PRSA Boston’s Independent Practitioners Network (IPN) presents a top guru of booking speaking engagements: Steve Markman, President of Markman Speaker Management. Steve will cover the eight key steps to ensure your clients’ speaker program objectives are met.
- Why unpaid speaking opportunities represent a powerful public relations, marketing, and business development tool as part of an integrated PR, marketing, and thought leadership strategy
- How to research and identify the “right” speaking opportunities
- How to submit proposals to the event organizers – the formal and informal processes
- How to ensure the presentation has shelf life
Steve Markman is President of Markman Speaker Management (MSM), a Needham, Mass.-based speaker placement firm established in 1994. MSM is used by corporate executives and professional service firms – from startups to the Fortune 500 – from many fields, including consulting, technology, law, consumer goods, financial services, life sciences and manufacturing.
Speaking engagements are obtained for clients in strategic events held worldwide. Steve writes and lectures frequently on the subject of obtaining speaking engagements for use as a business development, marketing and public relations tool. He has 30 years of experience in the speaker industry.
A Special Interest Section founded in Boston, the Independent Practitioners Network was formed as a collaborative of seasoned PR professionals operating as consultants or as small firms in and around eastern Massachusetts. We facilitate partnerships to win or service business; share best practices across our many specialization areas; provide each other with client service or practice management support; and foster community and collaborations among the independent PR people who belong to PRSA Boston. @PRSABoston #PRSABos
March 23, 2016
12:00 pm - 2:00 pm
Needham Public Library
1139 Highland Avenue
Bookings are closed for this event. Tickets will be available at the door.