“What if a company were so treasured and trusted that people literally took to the streets – by the thousands – to save it?” That company is Market Basket, the popular New England supermarket chain. As we approach the one year anniversary of one of the biggest and most captivating Boston news stories of 2014, PRSA Boston presents a special lunch and learn program with the co-authors of the upcoming book, “We Are Market Basket: The Story of the Unlikely Grassroots Movement that Saved a Beloved Business.“ Early bird discount for member and non-member tickets only using code EarlyJune before 5/31.
Assistant Professor of Marketing at Drexel University’s LeBow College of Business He is also a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow. Staff Reporter, The Sun The Sun is located in Lowell, Mass., and covers the state’s fourth-largest city.
Daniel Korschun, PhD
Grant Welker
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Event Details
WhenJune 12, 2015
12:00 pm - 1:30 pm
Where
Bullhorn
41 Farnsworth Street, 2nd Floor
Boston, MA
Tickets
Bookings are closed for this event. Tickets will be available at the door.