How to Craft Concise and Compelling Copy Across Communication Media
-Do you want to elevate your writing or that of your staff
-PRSA Boston offers workshops to help you succeed– the Jack Jackson Art of Writing workshops
-The ART OF WRITING workshops are intimate, interactive learning experiences for today’s multi-disciplined PR professional
-You or your team will will learn how to write effective content for PR + Blogs+ Social Media
-The instructor is renowned writing Coach Ken O’Quinn
The Workshop is two nights — June 1 & 8 — at BU — from 5:30-8:15 p.m.
Workshop Overview:
-Develop solid news judgment: the journalist’s perspective.
-Learn the writing process: organizing, interview success, packaging for readability.
-Craft the opening: high impact leads, leads that fail, structure for leads.
-Review the press release circa 2017: Wall Street Journal insights, describing visuals, filler, believable quotes.
-Write pitches that work.
-Become a blogging and tweeting pro: essentials and pratfalls.
* Particularly suited for early career, fast-rising and mid-level professionals.
Meet Writing Coach Ken O’Quinn –@kenoquinn
Ken (writingwithclarity.com) is a highly sought-after career writing coach. His clients read like the who’s who of corporate communications and PR agency titans including: Chevron, Burson-Marsteller, Fleishman, John Deere, Motorola, MSLGroup, Oracle Qwest, Raytheon, and Visa. Ken draws upon his journalist roots at Associated Press and is a longtime member of PRSA Boston.
About Jack Jackson
A former UPI reporter, producer for WCVB-TV, PR agency executive, and Adjunct Communication Professor at Stonehill College, Jack, was known for his sharp, incisive writing, and his passion for helping the next generation of PR professionals. As a way to remember Jack, The Art of Writing workshop, will meet critical writing needs in the PR, communication and corporate communities.
Event Details
WhenJune 8, 2017
5:30 pm - 8:15 pm
Where
Boston University, College of Communication
640 Commonwealth Ave., Room 213
Boston, MA