How CSR is Making an Impact in PR

How CSR is Making an Impact in PR

As companies seek to elevate brand trust and create meaningful connections with their customers and their communities, corporate social responsibility (CSR) programs have become a critical component to success.

Sharing these efforts has increasingly become a key part of communications efforts for both brands and agencies. Please join us as CSR experts from Dunkin’ Brands, Cone Communications, RF|Binder and 360 Public Relations share their perspective on the tremendous opportunities — and challenges — facing PR professionals in promoting CSR efforts as part of an effective communications strategy. The panelist will share an overview of CSR programs including work with Dunkin’ Brands and Peapod Kids Give Back.

Discussion topics include:

  • What are some of the newest research findings related to the impact of CSR efforts? Why has it arguably never been more important to include these efforts as part of communications campaigns?
  • What are some of the most effective ways to share CSR programs and results with customers, fans and social communities?
  • What are some of the key ways PR professionals can help brands develop successful CSR campaigns? What are some cautions for PR professionals seeking to promote and report CSR programs and their impact?

This program is presented with the support of The Ted Chaloner Learning Fund.

Lindsay Cronin

Public Relations Manager
Dunkin’ Brands

Eva Pereira

Senior Managing Director
RF|Binder

Victoria Renwick

Senior Vice President
360 Public Relations

Maureen O’Connell

Director, Cone Communications

Early bird discount for members and non-member tickets only. Use code EarlyApril until March 27th.

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Event Details

When
April 7, 2015
6:00 pm - 8:00 pm


Where
360 Public Relations
200 State Street 6th Floor, Suite 6
Boston, MA



Tickets

Bookings are closed for this event. Tickets will be available at the door.