Communicating Your Value: Personal Branding for PR Pros

Communicating Your Value: Personal Branding for PR Pros

Take time to work on the single most important brand—you— with brand and career strategists Denise Kaigler and Jenn Walker Wall.

About this Event

Whether you are currently job seeking, prepping to ask for a promotion, or simply looking to distill your “why,” this hour-long workshop led by Denise Kaigler and Jenn Walker Wall will help you build your personal brand and communicate your value to internal stakeholders or prospective employers. You will also have an opportunity to ask your branding questions from these superstar strategists.


Register to attend at Eventbrite.

Zoom information will be sent to attendees on the morning of the event.


About Denise Kaigler

Denise Kaigler is an award-winning communications, marketing and brand strategist, and the founder and principal of MDK Brand Management, LLC. She is also the author of Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness. Denise has nearly 25-years of corporate experience at multi-billion dollar brands, including Reebok, adidas Group, Nintendo and Boston Scientific, where her responsibilities included media and public relations, corporate communications, corporate branding and brand management. Denise and her team spearheaded the rebranding of Boston Scientific, which included the new tagline, “Advancing science for life,” written by Denise.

Since founding MDK Brand Management in 2015, Denise has been helping small businesses, non profits and individuals discover and share their engaging stories and build a brand that supports their business, professional or personal goals and objectives. In addition to numerous nonprofit and for-profit clients, Denise works with several Massachusetts correctional facilities, where she helps current and former inmates remake their brands to rebuild their lives.


About Jenn Walker Wall

Jenn Walker Wall is the founder of Work Wonders Careers where she helps people land new jobs and thrive at work. She’s also co-host of the Making Life Work Podcast. Previously, she worked at the Sloan School of Management at MIT as well as Harvard University and Massachusetts General Hospital, and is currently an Adjunct Instructor of Sociology at Lesley University.

Jenn has helped hundreds of ambitious professionals identify their strengths and leverage their experience in order to pursue more meaningful work. Additionally, she helps leaders build skills and brands that help them successfully grow their careers and launch businesses of their own. Jenn is also committed to teaching career coaching and communication strategies to enhance teamwork and effectiveness in the workplace.

When she’s not helping clients land interviews or launch their own businesses, you can find her cooking up a storm in her kitchen, usually while listening to true crime podcasts.


About PRSA Boston

For more than 60 years, PRSA Boston has served as the gold standard for public relations in Boston by bringing together a diverse group of talented professionals committed to enhancing the practice of public relations through our work, service, and leadership across the region. The Chapter comprises practitioners at all levels who represent public relations firms, independent consultancies, corporations, government agencies, hospitals and health care institutions, professional associations and nonprofit organizations. PRSA Boston also proudly supports public relations education at area universities, extending our mentoring and professional development efforts to six campuses with chapters of the Public Relations Student Society of America and others with PR-preparatory curricula and clubs. @PRSABoston #PRSABos

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Event Details

March 10, 2021
5:00 pm - 6:00 pm