Brand Marketing Essential: Cause Partnerships

Brand Marketing Essential: Cause Partnerships

  • What’s the best way to identify and work with a non-profit organization?
  • What points are critical in an agreement to build visibility for a brand?

Join us for this lively panel discussion as CSR global experts share strategies for developing cause marketing, corporate social responsibility, and sponsorship agreements.


Maureen O’Connell, CSR Communications Consultant


Craig Bida, Global Branding and CSR Strategist

Donna M. Morrissey, Director of National Partnerships, American Red Cross

Joe Waters, Author, Cause Marketing Expert and Founder –

Panelists have worked with prominent brands including:

Starbucks, NBC Universal, Disney, Rue La La, Kenneth Cole, NARS, American Red Cross.

Chaloner logo

Our program is made possible in part by the Ted Chaloner Learning Fund. The Ted Chaloner Learning Fund helps early and mid-level career chapter members access best practices learning opportunities in the growing realm of social impact communications and public relations.


ML Strategies, One Financial Center, 38th Floor, Boston – Please use Essex Street entrance next to Starbucks and bring a picture ID to sign in at Security Desk

Snow date of Tuesday, March 8th same time and location.


$35 PRSA Boston member Log in for member pricing.

$45 non-member

$20 young professionals rate – *the reduced ticket price is thanks to Chaloner and the Ted Chaloner Learning Fund – use code TCLF when registering

$15 student

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Event Details

March 3, 2016
6:00 pm - 8:00 pm

ML Strategies
One Financial Center, 38th Floor
Boston, MA


Bookings are closed for this event. Tickets will be available at the door.