Celebrity Endorsement PR: Making it Work

Celebrity Endorsement PR: Making it Work

You’ve just scored a prominent celebrity as your brand’s new spokesperson. How do you effectively work with him/her to create authentic engagement both on and offline? What are the latest tips for leveraging his/her social media channels? Our panel of experts will explore “Dos and Don’ts” for using celebrity influence to achieve your brand’s goals.

Panelists:

  • Terry Lyons, Founder of Terry Lyons Sports Marketing
  • Josh Milne, Founder Joshua Milne PR
  • Karen Pevenstein, Director of Public Relations, Liberty Mutual
  • Kim Zayotti, Esq., Founder/CEO, Blue Sky Sports & Entertainment, LLC

Moderator:

  • Mike Rush, Senior Vice President, 360PR+

 

Program Format:

  • Light Dinner, Informal Networking, and Panel Discussion
  • Three experts presenting case studies for 35 minutes with a moderator
  • Ten minutes Q&A and wrap-up by the moderator

Get your ticket HERE.


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Event Details

When
September 19, 2017
5:30 pm - 7:30 pm


Where
The NonProfit Center of Boston
89 South Street
Boston, MA