You’ve just scored a prominent celebrity as your brand’s new spokesperson. How do you effectively work with him/her to create authentic engagement both on and offline? What are the latest tips for leveraging his/her social media channels? Our panel of experts will explore “Dos and Don’ts” for using celebrity influence to achieve your brand’s goals.
Panelists:
- Terry Lyons, Founder of Terry Lyons Sports Marketing
- Josh Milne, Founder Joshua Milne PR
- Karen Pevenstein, Director of Public Relations, Liberty Mutual
- Kim Zayotti, Esq., Founder/CEO, Blue Sky Sports & Entertainment, LLC
Moderator:
- Mike Rush, Senior Vice President, 360PR+
Program Format:
- Light Dinner, Informal Networking, and Panel Discussion
- Three experts presenting case studies for 35 minutes with a moderator
- Ten minutes Q&A and wrap-up by the moderator
Get your ticket HERE.
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Event Details
WhenSeptember 19, 2017
5:30 pm - 7:30 pm
Where
The NonProfit Center of Boston
89 South Street
Boston, MA