$30.00 Members only
$25.00 Earlybird rate before February 28

The world of silos is breaking down and smart CMOs and CEOs get it that the most effective marketing campaigns are highly integrated. With so much money spent on advertising and all the buzz about social media, how can PR still shine and gain a strategic seat at the table? Come hear experienced B2B and B2C marketers talk about specific case studies in which PR played a crucial role in the overall success of their campaigns.

Moderator:  Howie Sholkin, Director, Communications & Marketing Programs at IDG Communications, Past-President PRSA Boston

Panelists:

1. Jeb Blatt, VP, Jack Morton Company -- integrated Subway restaurants campaign
2. Jacklyn Bailey, Account Supervisor, Mullen - Jet Blue Celebrity Baggage campaign
3. Ben Smith, VP/Director of Marketing, Digitas - Aflac/Macy’s Thanksgiving Day Parade case study

What You'll Learn from this Program:

• What is the role of PR in an integrated campaign?
• What results will PR drive and why is it important and unique from the other disciplines?
• What practical steps can you take to ensure that the PR gets the recognition it deserves?

Time:

6:00-6:30pm - Registration, light supper & networking

6:30-8:00pm - Program