BOSTON, April 9, 2012 – The Public Relations Society of America, Boston Chapter has created a half-day Social Media Summit set for May 23rd from 7:30am-11:30am at Bentley University.
Headlining the Summit are Todd Defren and Bruce Weinberg. Todd Defren is recognized globally as a Social Media & Public Relations innovator, thinker & lecturer. His blog, PR-Squared, is routinely among the top 50 blogs on AdAge’s Power 150. Bruce D. Weinberg, named the Netty Professor by Inc. Magazine, is best known for his Internet Shopping 24/7 Research Project, when he shopped exclusively online for one year during the Dot-Com era and emerged as the world’s first online shopping blogger (see www.InternetShopping247.com).
Defren will discuss The New Communications Landscape: How to Thrive in the Digital Age while Weinberg will ask and discuss What Is Your Social Media Strategy? A New Framework for a Winning Social Media Strategy.
The Summit offers a strong industry lineup including Rhonda Mann, Chief Marketing Officer, Beth Israel Deaconess Medical Center; Michelle Ormes, Director of Global Branding, Staples; and Chuck Casto, Vice President of Corporate Communications, Wayfair.
It concludes with a focus on social media tools & techniques addressing SEO/SEM with Francis Skipper, 451 Marketing; Social Media Insights, Jeff Cann, Sysomos; and Social Media Amplification, Glenn Gaudet, GaggleAMP.
“PRSA Boston is delighted to bring such social media thought leadership to our half-day Summit,” said Jackie Lustig, president of PRSA Boston. “It’s the Boston social media event of the year.”
The Social Media Summit is open to the public. To register, visit http://tinyurl.com/8yjplgo. |
